Sales & Marketing Job Key Roles and Responsibilities
Liaising and networking with a range of stakeholders including customers, colleagues, suppliers and partner organizations;
Communicating with target audiences and managing customer relationships;
Sourcing advertising opportunities and placing adverts in the press – local, regional, national and specialist publications – or on the radio, depending on the organization and the campaign;
Managing the production of marketing materials, including leaflets, posters, flyers, newsletters, e-newsletters and DVDs;
Writing and proofreading copy;
Liaising with designers and printers;
Organizing photo shoots;
Arranging the effective distribution of marketing materials;
Maintaining and updating customer databases;
Organizing and attending events such as conferences, seminars, receptions and exhibitions;
Sourcing and securing sponsorship;
Conducting market research, for example using customer questionnaires and focus groups;
Contributing to, and developing, marketing plans and strategies;
Managing budgets;
Evaluating marketing campaigns;
Monitoring competitor activity;
Supporting the marketing manager and other colleagues.
Sales & Marketing Job Tasks
Approaching potential customers with the aim of winning new business
Listening to customer requirements and presenting appropriately to make a sale;
Maintaining and developing relationships with existing customers in person and via telephone calls and emails; aiming to gain repeat business wherever possible.
Cold calling to arrange meetings with potential customers to prospect for new business;
Responding to incoming email and phone enquiries;
Acting as a contact between a company and its existing and potential markets;
Negotiating the terms of an agreement and closing sales;
Gathering market and customer information;
Representing their company at trade exhibitions, events and demonstrations;
Negotiating on price, costs, delivery and specifications with buyers and managers;
Challenging any objections with a view to getting the customer to buy
Advising on forthcoming product developments and discussing special promotions;
Creating detailed proposal documents, often as part of a formal bidding process which is largely dictated by the prospective customer;
Liaising with suppliers to check the progress of existing orders;
Checking the quantities of goods on display and in stock;
Recording sales and order information and sending copies to the sales office, or entering figures into a computer system;
Reviewing your own sales performance, aiming to meet or exceed targets;
Gaining a clear understanding of customers’ businesses and requirements;
Making accurate, rapid cost calculations and providing customers with quotations;
Feeding future buying trends back to employers;
Attending team meetings and sharing best practice with colleagues.
Qualifications for the Sales & Marketing Job
At least 5 years’ experience
Open to all graduates but marketing is an increasingly competitive sector to enter and a degree/Higher National Diploma in; Marketing, Communications, Business Management or Advertising will be an added advantage
A postgraduate qualification, such as one from the Chartered Institute of Marketing (CIM) may be desirable.
Potential candidates need to show evidence of the following:
Excellent communication and interpersonal skills, analytical skills, creativity
The ability to work under pressure, flexibility and desire to sell
Business awareness, influencing and negotiation skills;
IT literacy.
Positive, confident and determined approach;
Resilience and the ability to cope with rejection;
High degree of self-motivation and ambition;
Hands on skills to work both independently and as part of a team;
Capability to flourish in a competitive environment;
Good level of numeracy.
Remuneration
Our client offers all the advantages one would expect from an industry leader including a competitive salary and a comprehensive benefits package.Our client is an equal opportunities employer.
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