The main responsibility of the job holder role in assisting the Senior Manager-Marketing and Corporate affairs in directing the department towards achieving marketing and product objectives as per the Marketing Department Strategy.
JOB DESCRIPTION
Participate in developing plans for Marketing, PR, Product Development and Customer Experience disciplines.
Support in execution of Marketing and Customer Experience strategy into the overall business strategy of the Bank.
Help prepare monthly, quarterly and annual budgets for the Marketing department.
Support in monitoring and reporting on team goals.
Support in designing branding, positioning and pricing strategies.
Identify opportunities to reach new market segments and expand market share.
Support implement brand awareness initiatives to achieve targeted metric levels for the Bank.
Support implement Customer Retention strategies and support increase the barriers to exit.
Support implementation of an agile Customer Relationship Management System
Ensure Operational Risk standards for the Marketing and Customer Experience teams are adhered to.
Suggest areas for process improvement and to support functional effectiveness and improve operational efficiencies.
Uphold team work between marketing and customer experience teams.
Undertake copywriting and proof reading of marketing materials, social media posts, internal and external communications and other publications.
Supervise social media management to ensure adverts are posted on time and social media queries are addressed sufficiently and in good time.
Handling Public Relations and Campaigns with mainstream media and coordinated with relevant departments or units.
Prepare necessary weekly and monthly reports for internal and any external consumption.
Planning campaigns such as LIPA Na MPESA, Collection campaign, Radio activations.
Grow our social media following.
Ensure compliance with internal and external regulatory requirements.
Strict adherence and compliance to AML guidelines of the Bank.
Developing and continuously reviewing product guidelines and internal operational policies ensuring all products are compliant.
Continuously review CBK prudential guidelines and Customer Protection Act ensuring the products offered are compliant.
KNOWLEDGE; SKILLS AND EXPERIENCE REQUIRED FOR THIS ROLE
Bachelor’s degree from a recognized institution in Communication, Marketing or a business-related field
CIM qualification is an added advantage
Over 3-4 years’ experience in communications, marketing or communication function in an established organization
Understanding of the requisite legal framework, in particular the Banking Act, Microfinance Act and Central Bank of Kenya (CBK) prudential guidelines and clearing procedures.
High level of professionalism.
Computer skills: Adept in use of Ms Word, Excel, Access, Power-Point, Internet and email.
Interested candidates are requested to send their cover letter and CV to hr@rafiki.co.ke quoting the position applied for on the e-mail subject on or before 17th November 2023 at 5:00pm.
Apply via :
hr@rafiki.co.ke
