We are pleased to announce the following vacancy for Senior Officer- Integrated Media, in the Integrated Media Department within Consumer Business Unit. In keeping with our current business needs, we are looking for a person who meets the criteria indicated below.
Detailed Description
Reporting to the Manager – Integrated Media The role holder will be responsible for implementing integrated (ATL & digital) media plans and follow through to implementation on initiatives that deliver to business objectives for various units across the organization
Responsibilities
Follow through and implement integrated media plans + rationales that deliver on the campaign objectives and drives true business value for our media campaigns
Works with other departments to ensure a campaign goes live on time through the use of best practice and adherence to Service Level Agreement’s
Effectively runs the day to day planning on integrated media workstreams they are supporting
Builds and develops media owner relationships in order to drive market leading planning and effective partnerships
Ensuring that all jobs are carried out within agreed timing schedules to levels expected by stakeholders.
Coordinate with internal teams to have media buying paperwork (LPOs, Receipting, Invoicing etc) done on time
Ensure that integrated media plan and execution is aligned to advertising as well as overall strategy.
Manage and monitor digital, electronic, print and digital outdoor advertising for Safaricom for the section/ tribe
Will be responsible for campaign reporting to highlight progress and how these translate into business results. This guides the business in evaluating the effectiveness of all touchpoints for the campaign.
Will be responsible for monitoring and analysing integrated media campaign performance in order to suggest structural and editorial improvements on the ad campaigns.
Will be personally responsible for keeping up with the dynamic trends and benchmarks in the digital industry through continuous research and training.
All media vendor management on a day to day basis to ensure campaign alignment and negotiate added value for the media buys
Collect and package data driven actionable insights from all touchpoints and feeding back into the business for decision making
Up to date back up of all materials as per ISO process and requirements.
QUALIFICATIONS
Technical / Professional Qualifications:
A bachelor’s Degree. (A business related disciplines with an IT/Commercial bias will be an added advantage
3 years’ experience in an integrated media function with a focus on planning and buying having managed brands at the same level or bigger than Safaricom
Attention to detail with excellent interpersonal and communications skills
An excellent planner and organizer
Should be able to create media plans and channel selection strategies depending on the objective of the campaign to ensure a high return on investment for each campaign.
Should be a consistent performer who delivers to daily, weekly and monthly digital marketing KPI’s
Should be able to work well under pressure and tight deadlines.
Should have Project Management and Time management skills and should be able to allocate daily tasks efficiently
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