Key Responsibilities:
In line with AfricaNenda’s existing communications strategies and under the supervision of the Communications Director, the selected consultant will be expected tperform the following tasks (non-exhaustive list):
Integrated PR and Media Strategy:
Develop and execute an integrated PR and media plan, including strategic guidelines, content engagement, amplification, and measurable KPIs.
Position AfricaNenda as a thought leader and influencer in the digital finance and financial inclusion ecosystem through strategic media initiatives.
Support the communications team building and maintaining a national, regional, and international media coalition around AfricaNenda, captured in a comprehensive media database.
Strengthen relationships with key journalists, media outlets, influencers, and thought leaders, particularly in Francophone Africa.
Event Media Coverage:
Ensure strong media coverage for AfricaNenda’s major events, including the State of Inclusive Instant Payment Systems (SIIPS) in Africa Report launch, flagship publications, and key engagements.
Organize and coordinate press conferences and media briefings as needed.
Write and disseminate press releases, media pitches, op-eds, and other promotional materials.
Media Outreach and Monitoring:
Secure regular media appearances for AfricaNenda’s leadership team (e.g., interviews, opinion pieces, blogs).
Monitor and report on media performance, providing regular updates with media clippings, detailed KPIs, and actionable insights.
Deliver a calendar of media deliverables, updated regularly.
Content Creation and Messaging:
Produce high-quality written and multimedia content, ensuring alignment with digital media trends and AfricaNenda’s mission.
Craft compelling narratives and thought leadership pieces tailored tthe financial services and digital inclusion audience.
Provide support for ad-hoc media relations tasks beyond planned activities, as requested by the Communications Team.
Qualifications and Experience:
6–10 years of senior-level experience in public relations, strategic communications, and/or media relations, with a focus on Africa.
Deep understanding of the media landscape across Africa, with a proven track record of securing high-profile placements in leading business, trade, and lifestyle publications.
Proactive and consultative mindset with the ability twork independently, take ownership of projects, and deliver impactful results.
Demonstrated success in managing high-impact media campaigns, engaging senior stakeholders, and providing strategic advice on complex PR and media issues.
Strong project management skills with the ability thandle multiple priorities simultaneously while maintaining exceptional quality and meeting tight deadlines.
Exceptional written and verbal communication skills, with the ability to craft compelling narratives tailored tdiverse audiences.
Familiarity with digital finance and financial inclusion topics is a plus.
Interested candidates should submit their applications by email to info@africanenda.org no later 27 February 2025 Only highly qualified candidates will be considered, and only shortlisted candidates will be contacted
Apply via :
info@africanenda.org