The Senior Marketing Manager is responsible for driving the success of Pursuant products, services & brand promise in the marketplace. This person will:
Implement a marketing strategy, advertising, promotion and sales of FMCG
Understand key drivers of brand building and strategy
Analyse proposals and evaluate according to strategies and growth in terms of business developement.
Manage a Marketing team aligned to goal of the Company.
Generate new ideas for customer incentives.
Achieves marketing and sales operational objectives by recommending strategic plans.
Must have a good understanding of finance, profit and loss in evaluations
Achieves marketing and sales operational objectives by recommending strategic plans.
Prepare and complete action plans; implement production, productivity, quality, and customer-service standards;
Resolve problems, identify trends and determine system improvements; as well as implement change.
Analyse new market trends of the brands and identify gaps.
Monitor Industry competition and understand consumer market and trends
Accomplish marketing objectives by planning, developing, implementing, and evaluating advertising, merchandising, and trade promotion programs; developing field sales action plans.
Identify marketing opportunities by identifying consumer requirements;
Sustains rapport with key accounts by making periodic visits; exploring specific needs; anticipating new opportunities.
Understand strategy and monetary bias and assess market availabilty of the brand.
Marketing and Sales Manager Skills and Qualifications:
Must be a team player and mentor
Ability to train and manage staff with a good understanding of Finances
Ability to create Marketing Concepts and Brand Positioning
Must be a Team Player and work well with all Unit Managers
Ability to implement a marketing structure geared to different Industry sector and identify gaps within each
Ability to do Competitive Analysis, Understand the Customer, Brand Development, and formulate Client Relationships
Over 5 years’ experience in Marketing
Must have a Relevant Degree
Cost and ROI evaluation skills a must** with conceptual understanding of sales drivers
Be an excellent negotiator and have exceptional communication skills
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