Introduction
Reporting to the Marketing Manager, Research & Development the job holder will be responsible for researching on Brand, Financial Environment and Consumer Dynamics with the objective of developing products and facilitating business decision making, as well as management of the Faulu Products Portfolio.
Minimum Requirements
A Degree in business, marketing or social sciences field with relevant qualifications including marketing, insurance, customer service, communications and/or public relations
Computer proficiency
Analytical Skills
Public Relations Skills
3 years of marketing/product management experience
Highly creative with strong presentation and communication skills
Strong analytical skills
A team player disposition
Innovative strategic marketer and planner
Sharp knowledge of market trends
Good public image and personality
Ability to travel extensively
Flexible working hours
Job Specification…
Research, Measurement and Surveys
Analyzing financial sector trends in support of strategy initiatives – investigative studies to guide decision making
Data mining for the brand and various products – Competitor benchmarking and determination of products market viability
Brand Health Checks / Brand Tracker – Liaise with relevant research agencies to conduct Brand Tracker studies
Conduct Customer Satisfaction Surveys – Customer Satisfaction Index (CSI) and Net Promoter Score (NPS)
Pre and Post Campaign Measurement – Campaign impact assessment reports
Facilitate qualitative and quantitative consumer banking behaviour studies
Internal staff motivation and performance surveys- Analysis and report writing
Conduct Branch Feasibility Studies
Customer Value Proposition Development
Conducting and monitoring CVP studies and customer profiling in the organization in alignment with business strategy
Customer segmentation and product rationalization as per CVP
Product Development
Member of the Products Development Committee
Needs analysis, design and Product testing – responsible for researching, developing and building products based on industry experience and contact with customers and prospects
Product development from end to end
Identifying and assessing relevance of both existing and new products through the lens of respective CVPs
Product concept testing(UAT), piloting and tracking in conjunction with Operations Excellence department and I.T Business Systems
Developing product enhancement strategies including making recommendations on time to business development
Product fact sheet development and updates
Competitor product benchmarking to inform business decisions
Closure of all product related regulatory and internal approvals
Training of customer facing staff on products
AML, KYC and CFT Responsibilities
Monitor, on a continuous basis, all transactions to ensure that unusual and suspicious transactions are reported to the Money Laundering Reporting Officer (MLRO)
Implementing and enforcing the board approved AML, KYC & CFT policy in as far as is applicable within my area of responsibility
Innovations
In conjunction with the Products Development Team nurture innovative technological strategies in product development
Experiential Activities
Product activations, market storms, branding and customer loyalty
Participate in product and thematic campaigns activations
Facilitate product communication strategy
Assist on need basis to determine flagship products and services to promote during sponsorships
Faulu Experiential Asset Management
Ensure truck, equipment, sound and all experiential inventories are serviced and maintained.
Budget management of all the departmental functions
Available to take any other assigned tasks by management
Content Management of Faulu Products on digital platform
Content management of Faulu products on digital platforms
Leads Management
Monitor leads conversion and facilitate requisite reports
Media Monitoring
Monitoring efficiency of contracted media services suppliers and service delivery as per stipulated Service Level Agreements
Support customer, deposit and loans growth strategies
In conjunction with the Marketing Manager R&D, facilitate launch and execution of respective campaigns as dictated by business needs
In liaison with Marketing Communication facilitate effective product communication to promote product uptake
Research Budget Management
In collaboration with the Marketing manager, R&D optimize cost management of the annual budgets for Research and Product development
Liaison with other marketing arms (Brand & Product Communication and Experiential & CSR) to ensure 360 degree communication and customer engagement.
Good working relations and support to other departments
