JOB DESCRIPTION
Reporting to the Brand Director , The role holder will be responsible for developing and implementing strategies to enhance our marketing capabilities across the organization. He/She will play a key role in driving marketing excellence, ensuring we have the best practices, tools, and talent in place to achieve our ambitious goals.
About the role:
This role targets an induvial with deep marketing and Brand Building experience with executional excellence across Markets and regions with a strong focus on best practice. This position serves as the voice that guides, oversees, and leads marketing excellence identifying operational efficiencies and potential barriers whilst establishing Safaricom Brand Function as Africa’s best in class Tech Marketing team.
This role presents a unique opportunity to shape the evolution of marketing capability through the Safaricom Way of Marketing program in order to grow brand love through a digital-first, insights-led approach, within the Brand Center of Excellence (COE). The role holder brings to life marketing excellence
The role requires a strong cross-functional collaborator and coach who can partner effectively with teams across various disciplines across Safaricom
RESPONSIBILITIES
Below are the key skills and competencies required to be successful in this role:
A broad knowledge of Marketing experience supported by an indepth understanding of executional excellence and best practice
Understanding and knowledge of how machine learning ,artificial intelligence and experiential tech can be applied to enhance our marketing capabilities across the organization
Experience in driving brand campaign budget and performance management, and understanding of commercial drivers, data analysis to drive performance.
Insight generation & application, Strategic and creative problem-solver and collaborator
A strong understanding of brand storytelling and Brand PR with Excellent written and verbal presentation skills.
Digital Marketing & Marketing Technology (Martech) understanding, including but not limited to) AI/Machine learning, Data & analytics
Experience managing partners and complex projects for flawless campaign execution
Ability to effectively influence cross-functional stakeholders and external partners.
Responsibilities:
In charge of marketing practice codification developing clear growth drivers to ensure longevity of campaigns
Drives the marketing annual planning cycle
Drives the best in class marketing capability
Drives focus on audit governance across all marketing organizations in Safaricom
Streamlines ways of marketing across the marketing organization in Safaricom
Driving disruptive, innovative and digital first marketing execution
Implementing and Leading the Marketing hub- one stop shop for Safaricom Marketers
Implementing the Safaricom Marketing code
Lead the development and implementation of a comprehensive marketing capability framework, encompassing areas such as marketing technology, data analytics, marketing measurement, and talent development.
Partner with marketing teams across the business to identify capability gaps and opportunities for improvement.
Develop and deliver training programs to equip marketing teams with the latest skills and knowledge.
Benchmark marketing practices against industry leaders and identify best-in-class approaches.
Implement marketing automation and data analytics tools to improve marketing effectiveness and efficiency.
Develop and maintain strong relationships with key stakeholders across the organization.
Stay abreast of the latest marketing trends and technologies, and advise on their potential application within Safaricom.
Implement marketing measurement & evaluation processes to track campaign performance and inform strategic decision-making.
Manage the in-house creative studio, Safaricom Studio, ensuring the timely delivery of high-quality marketing assets that align with the overall brand strategy
QUALIFICATIONS
Bachelor’s degree in Marketing, Business Administration, or a related field.
Minimum 7-10 years of experience in a marketing leadership role.
Proven track record of developing and implementing successful marketing capability programs.
Strong understanding of marketing best practices, marketing technology, and data analytics.
Excellent communication, presentation, and interpersonal skills.
Ability to build strong relationships and influence stakeholders at all levels.
Passion for innovation and a continuous improvement mindset
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