In this role, you will be leading efforts around the planning, development, deployment and performance reporting of lifecycle campaigns across SMS, in-app, push and email in our Kenyan market. This is a great opportunity for someone who enjoys the responsibility of seeing campaigns through from early stage to deployment and analysis, and has a strong passion for CRM software, execution and leveraging data to create relevant, personalized communications.
What You’ll Do
Design, build, implement, measure, and iterate on lifecycle strategies that build personalized relationships with prospects and customers through all stages of their journey
Partner with Marketing, Product, and CX to execute and optimize high-performing lifecycle marketing campaigns
Generate data-driven hypotheses and execute A/B tests to inform new marketing strategies and drive outsized ROI
Use data, analytics, and experimental design to drive improvements across a wide variety of business objectives
Lead the lifecycle production process from ticket creation through to deployment and analysis, identifying process flows to maximize team efficiency
Execute on lifecycle marketing campaigns per requests of stakeholders
Problem solve in real time to address service interruptions impacting customers
Learn business rules, product flows, and underlying data to support rapid delivery of reliable solutions with the highest level of precision and data quality
Work with data, product, and engineering teams to define any new requirements to ensure the right data are available for relevant, personalized, and real-time campaigns
Manage, develop, coach, and motivate team members in a highly engaged, high performance culture
What You’ll Need
Minimum of 5+ years of relevant lifecycle marketing and mobile/CRM experience
Hands on experience with marketing automation platforms; experience with Braze a plus (experience with MoEngage, Iterable, Responsys, ExactTarget, LeanPlum, Klaviyo also considered)
Solid understanding of email, in-app, push & SMS including campaign automation, data feeds in and out, and segmentation queries
Passion for analysis of results; intermediate SQL knowledge strongly preferred
Data analysis experience, with proven ability to push through ambiguity to interpret data with minimal guidance
Passionate about data QA and finding the “why” behind data discrepancies
Ability to work in a fast-paced environment, adapt to change and effectively prioritize and multitask
Strong attention to detail and project management skills with ability to organize and manage multiple projects simultaneously
Effective communicator with a collaborative, can-do attitude
Proven ability to process and synthesize data with a strong analytical approach to funnel activation metrics measurement, campaign performance, and optimizations.
Analytically minded; able to effectively communicate analysis results to drive decisions
Experience writing clear, compelling copy
Experience with HTML and CSS
Cross-cultural skills with a passion for serving our customers and working with global teams across Mexico, Philippines, Kenya, and India
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