Job Summary
The Senior Executive – Brand Management will play a pivotal role in supporting the brand management activities for Personal Care and Skin Care products within the Marketing Department. The incumbent will be responsible for development and execution of brand strategies, developing marketing campaigns, and managing brand initiatives to drive brand awareness, consumer and trade engagement, and revenue growth. The ideal candidate will possess strong passion for brand management, great organizational skills, and creative thinking.
Principal Accountabilities
Assigned company resources
Key Tasks and Responsibilities
Brand Strategy Implementation
Development and execution of comprehensive brand strategies aligned with company objectives.
Develop and Implement brand-building activities and initiatives.
Marketing Campaigns
Coordinate and Execute marketing campaigns across various channels, including digital, print, and social media.
Collaborate with internal and external stakeholders to ensure campaigns are delivered on time and within budget.
Brand Communication
Craft brand messaging and communication materials, including advertising copy, product descriptions, and brand presentations.
Ensure consistency in brand messaging across all communication channels and touchpoints.
Market Research and Analysis
Conduct market research to identify consumer trends, competitor activities, and market opportunities.
Analyse market data and consumer insights to inform brand strategies and decision-making processes.
Product Management
Implement Product management activities, including new product launches, product positioning, and portfolio management.
Collaborate with cross-functional teams to develop and execute product marketing plans.
Brand Performance Tracking
Monitor key performance indicators (KPIs) to evaluate the effectiveness of brand initiatives and marketing campaigns.
Prepare regular reports and presentations to communicate brand performance and recommend areas for improvement.
Brand Guidelines Compliance
Ensure compliance with brand guidelines and standards in all marketing materials and activities.
Work closely with creative teams and agencies to maintain brand consistency and integrity.
Cross-Functional Collaboration
Collaborate with internal departments, including Sales, Product Development, and Supply Chain, to align brand strategies with overall business objectives.
Partner with external agencies and vendors to execute marketing programs and initiatives.
Budget Management
Manage the brand budget, tracking expenses, and ensuring cost-effective utilization of resources within allocated budgets.
Internal Interaction
Sales
New Product Development
Customer service
Commercial control
Human Resources
Finance
Communications Team
External Interactions
Customers/distributors
Media Partners
Creative agencies
Any other vendors as required by the business.
Key Skills
Behavior
Excellent written and verbal communication skills.
Ability to work effectively under pressure and meet tight deadlines.
Exceptional organizational and project management skills
Creative thinking and problem-solving abilities
Proficiency in media monitoring and analysis tools
Initiative and proactivity
Effective communication
Ethical conduct
Collaborative
Attention to detail.
Respect and professionalism
Knowledge
Core competencies
Strong understanding of brand building principles, marketing concepts, and consumer behavior.
Strong understanding of the haircare category
Proficiency in market research methodologies and data analysis techniques.
Familiarity with digital marketing platforms and tools, including social media, email marketing, and web analytics.
Behaviors that are tied to the achievement of organizational strategy and values.
Passionate in everything we do
Willing to embrace change.
Accountable for self and team
Never give up.
Qualifications
Experience
Bachelor’s degree in marketing, Bachelor of Commerce, or related field.
Proven experience in brand management and marketing within the consumer goods industry.
Experience managing haircare category.
Experience working with ATL and BTL agencies.
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