The Senior Business Analyst for the East & West Africa is the ‘pivot point’ between local sales teams, business management, Business Unit (Product Marketing) & marketing communication teams for business and consumer sector. Reporting to the Head of Sales, this individual will support in achieving the region’s targets by developing and executing a successful Go-to-Market plan, sales action planning, reporting & monitoring, together with all internal and external stakeholders.
This role is based out of our Epson office in Nairobi, Kenya.
Key Responsibilities:
Through a thorough understanding of market situation, competitive environment and channel structure/dynamics, work with Sales Management, Business Unit and Marketing Services to develop and implement a ‘Go-to-Market’ plan for allocated channels
Undertake ‘bottom up’ (from Region through Country to Channel) planning for submission and agreement with Sales Management and the Business Unit
Analyse data and forecast submissions by in country / region to provide consolidated reporting by channel (e.g. forecasts, achievement analysis etc.)
Liaise with the BU to maintain the optimum implementation map by country (Product/Country)
Using management reports provided by Finance and feedback from sales & business unit develop and maintain a sales achievement commentary for use in regular business review meetings and reports
Assess requests for special pricing, checking completeness of data, reasonableness of request and approve/decline/escalate as appropriate
Track and report any gaps in achievement vs. target, and provide proposals to close the gap. Once approved, support implementation of the actions
Support the Business & Consumer Sales Managers in contributing to the Commercial policy development
Track the current and potential sales within the ‘Pipeline’ and use this knowledge to provide input to the sales forecast ‘enrichment’ process
Provide comprehensive business review and support to the Sales Managers in the development of the annual Business Plan (BP), and quarterly BP reviews
Actively and regularly engage with the Business Unit to ensure that the situation of the region is represented and understood at central level (e.g. market / competition commercial situation, channel requirements etc.)
Ensure proper and early escalation to the Business Unit, of key region issues and follow-up to ensure necessary countermeasures are taken
Support the Sales Leaders by facilitating the target setting process for the commission of sales people and the channel accounts
Manage, motivate and develop direct report (if allocated) to maximise performance
Key Skills and experience:
Product / Business/ Commercial Analyst background ideally from the technology sector
Regional experience across East & West Africa is essential
Strong verbal and written communication skills
Capability to work with many key stakeholders in a matrix environment is essential
Ability to logically assess and assimilate complex data & present information
Good communication skills at all levels especially management level
Apply via :
-europe.com
