Job Description
Duties and Responsibilities
Assist in developing and maintaining documentation on SEO best practices and working with (internal) Web content editors to continually improve the company’s external search result rankings
Produce a monthly report for clients with detailed description of that month’s work, recommendations and summary of performance against goals.
Assist in training the technical team in keyword research, SEO copywriting and SEO best practices
Stay up to date on changing SEO standards and advise Technical Manager on changes in strategy or new strategies that might be employed
Analyze and translate quantitative and qualitative data from web analytics tool into an actionable SEO plan.
Research and develop SEO best practices to identify new market opportunities and maximize program profits with improved organic rankings.
Execution of successful link popularity campaigns.
Coordination with PR, social media, partner, merchandising and product teams to maximize SEO value of initiates across the company.
Provides frequent progress reports regarding online marketing efforts and performance for the paid search ads
Performs other duties as assigned.
Skills and Interests
On page & off page factors on Google and Yahoo with knowledge of Ad word and ad sense
Proficient with meta tag, keyword analysis
Energetic, good team Player
Highly Organized with attention to detail
Is Internet savvy and understands the function of search engines
Possesses strong business ethics, is reliable and dependable
Thorough understanding of e-commerce marketing techniques, overall SEO/SEM strategies and integrated communications
Ability to evaluate and modify HTML, CSS and JavaScript for SEO purposes
Computer proficiency; use of MS Office and ability to learn CMS and Project Management Systems
Must possess the ability to multi-task and handle pressure situations with ease
Proficiency in using and interpreting web analytics, specifically Google Analytics
Education and Experience
Bachelors degree with equivalent experience required
Have a minimum of 1-2 years experience in professional web design
Experience in SEO & SEO Tools.
Minimum 1 year of relevant experience in SEO
Expert at finding the right keywords
Intimate of Google Analytics and Webmaster tool
Understanding of programming practices and experience in interacting with designers and programmers.
Excellent knowledge of SEO reporting and SEO tracking
Knowledge:
Advanced computer skills in the following:
Windows OS Platforms
Photoshop or any other image editor
Microsoft Office Suite
Working knowledge in the following:
Dreamweaver/Other HTML Editor
PHP knowledge (Desired)
HTML coding/CSS/Javascript
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