Summary
The overall purpose of the job is to coordinate and supervise sales operations and activities, motivate merchandisers to increase their productivity and meet targets, and handle sales administrative duties in order to promote customer satisfaction.
KEY ROLES AND RESPONSIBILITIES
Apply all available resource and techniques to increase overall sales and meet set individual targets;
Meet with the branch managers of each outlet/hypermarket to discuss the challenges encountered with the company’s products, obtain feedback and responses, share and deliberate the same with the Sales Manager;
Receive and process all outlet orders in line with customers’ delivery requirements while ensuring optimum customer order fulfillment levels, accuracy, and timely processing of orders;
Ensure Merchandisers have logged into the Permanent Journey Plan (PJP) system by declaring current location and reporting on activities and issues encountered in the visited outlets;
Set monthly targets for Merchandisers and ensure the set key performance indicators are effectively communicated, realistic and achievable;
Establish and maintain a harmonious relationship with retail store owners and customers in order to increase sales, promote customer retention, and raise brand awareness;
Oversee, supervise and monitor daily activities performed by merchandisers, identify shortcomings and propose improvements;
Become the first point of contact for urgent calls, emails, and messages with retail outlet owners/management in the absence of Merchandisers;
Communicate to all outlets on price changes and educate the customers on new products;
Recommend promotions to the company through the Sales Manager to create product awareness and as well persuade customers that the product is better than competing products;
Perform routine checks and ensure proper maintenance of company equipment in the outlets, such as refrigerators which store liquid milk;
Hold weekly trainings with merchandisers for upskilling and increase their product knowledge;
Coordinate with the salesmen to ensure products are delivered to the outlets on time;
Conduct weekly visit to poor performing outlets and hold discussions with branch managers to identify challenges they are facing, propose recommendations and/ or offer solutions;
Hold performance review discussions with the merchandisers on previously set targets;
Follow up on account reconciliation and payments in coordination with accounts;
Prepare a permanent Journey Plan for the Merchandisers and share it with the Sales Manager for discussions and approvals;
Attend sales review(s) meetings with the Sales manager;
Conduct a market research, gather information and communicate on market trends, competitor’s activities and customer feedback with the Sales Manager;
Ensure new products are listed in each outlet systems to ensure new products are also available; and
Perform any other duties as may be assigned by the Sales Manager from time to time.
QUALIFICATIONS
Diploma in Sales and Marketing or related field from a recognized institution
Minimum of 3 year related working experience
Customer relationship management skills
Computer literacy
Logistics and supply chain management skills
Good numerical skills
Collaborative skills
Confidence
Good negotiation skills
Good communication skills
Strategic thinking skills
Ability to adapt to change
Ability to work under pressure
Strong interpersonal skills
Ability to work with and through multiple teams
Networking skills
Analytical thinking and problem-solving skills
Strong attention to detail
Good time management
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