Customer Prospecting, Acquisition & Market Expansion
First-hand knowledge of and network building skills specifically for the markets of the counties of Kiambu, Kirinyaga, Nyeri, Embu, Meru, Isiolo, Laikipia, Muranga, Tharaka-Nithi (herein termed as Central Kenya)
Prospect and Acquire Key Customer partners in our B2B channel in line with the requirements of growth of our Expansion business units as well as our turnaround business units
Actively execute the acquisition of the prospects as per the targets
Relationship Management
Build and maintain long relationship with the Customer to generate trust
Market and story tell our brands and products and services – existing and new
Customer Prospecting, Acquisition & Market Expansion
First-hand knowledge of and network-building skills specifically for the markets of the counties of Kiambu, Kirinyaga, Nyeri, Embu, Meru, Isiolo, Laikipia, Muranga, Tharaka-Nithi (herein termed as Central Kenya)
Prospect and Acquire Key Customer partners in our B2B channel in line with the requirements of growth of our Expansion business units as well as our turnaround business units
Actively execute the acquisition of the prospects as per the targets
Relationship Management
Build and maintain long relationship with the Customer to generate trust
Market and story tell our brands and products and services – existing and new
Keep the customer engaged actively via virtual & in person client engagement
Customer-wise Sales Growth & Forward Planning
Managing primary wholesalers, importers and agents
Monitor key accounts performance and drive business optimization and growth in range, variety and frequency
Order Processing & Fulfilment Planning
Timely order placement into the system
Timely, collaborative communication with the relevant Teams
Proactive sharing of information with the customer
Develop and execute fulfilment plans with the customers
Market Insights & Learnings
Actively and dynamically know our consumers, customers, markets, competitors, opportunities
Learn from behaviors of customers/consumers to understand them better
Provide the Company with marketing/sales intelligence to drive market leadership
Have a good understanding and leveraging on local culture
Understand the customers business, their clients, the challenges, the pain points, and the areas of growth
Differentiation & Innovation Commercialization
Actively innovate offerings through in-depth and extensive customer and consumer driven insights
Proactively drive new offerings in the market execute commercialization
Drive Universe Depth & Spread in Markets
Execute sales and distribution plan for all business units in the focus regions as per this JD
Drive sustainability through the spread of multiple universe offerings in core markets and through key customers
Brand Positioning & Buyer Experience
Deeply understand and drive our Brands products & services in the market
Proactively engage with customers on brands and products all the time
Key Deliverables
Sales Growth
Achieve year round active business activity in the markets of Central Kenya
Drive Growth of 20% YoY for next 3 years for our Expansion business units
Drive Growth of 10% YoY for next 3 years for our Turnaround business units
Customer Acquisition & Market Expansion
Establish key customers across all expansion and turnaround business units
Cultivate and develop eco systems of primary users in expansion business units to enable brand differentiation
Brand & Product Differentiation
Drive brand awareness, loyalty, and growth through value propositions localized for the user base in each market
Sales Strategy Execution
Drive growth to achieve a minimum of 20% YOY Growth over next 3 years across our Expansion business units
Drive growth to achieve a minimum of 10% YOY Growth over next 3 years across our Turnaround business units
Key Customer Growth Pathways
40 Key Accounts Growth strategy execution with a growth path of a minimum of 35% YoY growth over the next 3 years evenly spread across Expansion business units
Key Accountabilities
Sales Targets Achievement
Customer Base & Acquisition Growth
Sales Pipeline & Forecasting
Managing Credit Risk
Competencies & Qualities
Products, Sector & Market Knowledge
Excellent Sales and Negotiation Skills
High Trust Customer Relationship Builder
Multi-Cultural & Multi-Lingual
Results Driven
Market Learning Led
Key Expectations Of Candidate’s Impact To The Company
Uphold and live the Organization’s Core Values & Culture
Understanding the Company Strategy
Execute and Realize the Goals of the Company
Market Focus and Commercialization Approach
Customer Growth Driven
Problem Solving and Team Player
Self-Driven & Accountable
Apply via :
www.linkedin.com
