The holder of this role will be responsible for planning and implementing marketing and product development programs, both short and long term, targeted towards existing and new markets.
Job Responsibilities
Develop and implement strategic marketing plans and sales plans and forecasts to achieve corporate objectives for Cytonn Towers
Serve as a representative of Cytonn Towers at conferences, events, trade shows and other industry functions
Plan and oversee advertising and promotion activities including print, online, electronic media, and direct mail
Ensures effective control of marketing results, and takes corrective action to guarantee that achievement of marketing objectives falls within designated budgets
Establish and maintain relationships with industry influencers and key strategic partners
Monitor competitor products, sales and marketing activities
Develop and manage sales/marketing operating budgets
Develop and recommend product positioning, packaging and pricing strategy to produce the highest possible long-term market share
Direct market channel development activities and coordinate sales distribution by establishing sales territories, quotas, and goals
Guide in preparation of marketing activity reports and presents to executive management
Coordinate liaison between sales department and other sales related units
Analyse and control expenditures of division to conform to budgetary requirements
Represents company at trade association meetings to promote product
Any other duties as may be assigned from time to time
Requirements
KCSE grade B+ and above
A second class upper division bachelors degree from a reputable institution
Over 12 years relevant sales experience in real estate and financial products
Leadership skills to successfully supervise and develop a team of direct reports
Client focus
Results driven
Proven professional history of achieving impressive sales results
Must have broad market knowledge and ethical negotiating skills
Presentable and with good command of the English language
Willingness to stay highly informed about the market and any potential changes
Analytical mind with strong math skills and keen business sense
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