Our Client (Sense of Africa) is the leading inbound destination management company in Africa, with offices in Namibia, South Africa, Kenya, Tanzania, Botswana, and Uganda. Our expert travel consultants can specialize and offer clients the private guided, self-drive, FIT, and group travel services and products they deserve. We are a client-focused company that believes in human-to-human business partnerships backed by sound systems and processes, with personalized services and excellent products that are supported by very competitive prices while offering expert insights into lesser-known tour and safari destinations.
We are looking for a Sales & Marketing Manager to lead a team of Sales Executives in Nairobi, Kenya handling the following markets:
SWAG (Switzerland, Austria, Germany) + Benelux;
Americas + CEE;
UK and the rest of Europe and
Nordics, Australia, New Zealand, Japan and Asia.
This is an integral business development role that augments the various market channels initiatives to drive revenues and account management. As the Tourism Sales & Marketing Manager, you will be responsible for making and executing our digital marketing/advertising plans and campaigns with the aim of attracting high-potential tourists. To be successful in this role, you must have outstanding marketing skills to sell our services to potential channels / partners.
Position works with various administrative, reservations, operations and sales on activations, trade shows, budgets, as well as projects and other tourism activities.
Specific Responsibilities:
Develop and maintain an active relationship with Partners, Agents and Suppliers while maximizing sales and revenue generation at the same time actively source new global business
Lead conversion from various marketing channels and customer touch points
Creative development of packages and itineraries to suit the different markets
Develop and implement strategic direction for client accounts
Create product differentiation to clients within the same markets
Sourcing of new product and updating clients
Negotiate complimentary or reduced services from suppliers for Educational or Fam trips
Keeping clients updated on new products, client specific products and market trends
Build strong relationships with the clients and stakeholders in the markets
Negotiation of special rates, value add, terms and conditions specific to the various markets, and achieve best possible market rates
Contracting of market and client specific rates
Maintain close relationships with suppliers
Serve as an integral part of the Reservations and operations teams to achieve growth in the markets
Integrate and execute strategy in specialized areas such as social media strategy, earned media and proactive media pitching, partnership development, influencer marketing, travel trade strategy and engagement in the respective markets
Attend relevant events/ FAMS/media opportunities and workshops to constantly improve product knowledge.
Minimum requirements
Bachelor’s Degree/Diploma in Business Management, Marketing and Sales
A minimum of 5 years’ in senior position in sales and marketing, or hospitality industry sales experience
Knowledge of Marketing and Destination Management
Proven track record of successful sales and account management
Proven problem-solving skills.
Excellent aptitude for professionalism, organization, attention to detail, responsiveness, and follow-through.
Excellent written and verbal communications skills.
Technical proficiency with Microsoft Office, customer relationship management software, LinkedIn, and social media.
The candidate must exercise considerable initiative and independent judgment in developing tourism events, marketing strategies/plans, advertising and digital marketing.
Applicants should be familiar with excel, budgeting, and have good time management skills
Extensive travel / evening & weekend hours required.
If you possess the above qualities please apply by sending your CV and cover letter detailing your suitability to hr@senseofafrica.co.ke and copy (cc) atlglobalbusiness@gmail.com.Applications deadline is 26th January 2024.Only shortlisted candidates will be contacted.
Apply via :
hr@senseofafrica.co.ke