The Sales & Marketing Manager will develop and implement innovative marketing strategies, manage promotional campaigns, and oversee the execution of marketing initiatives to drive brand awareness and engagement. This role involves analyzing market trends, managing budgets effectively, and ensuring all marketing activities deliver measurable results and value for money. Additionally, the Manager will provide high-quality strategic insights and performance reports to support decision-making, ensuring compliance with industry standards and organizational goals.
The post-holder must be able to work collaboratively with a diverse range of stakeholders, including internal teams, external partners, and senior management. They are expected to be highly organized, proactive, creative, work with a high degree of accuracy, and maintain confidentiality.
Key Responsibilities:
Generate unique sales and marketing plans.
Create engaging advertisements, emails, and promotional campaigns.
Drive strategies to increase college awareness by observing the market, competitors, and industry trends.
Analyze budgets, prepare annual budget plans, schedule expenditures, and ensure the sales team meets their targets.
Gather, investigate, and summarize market data and trends to draft reports.
Implement new sales, marketing, and advertising plans.
Maintain relationships with important clients by making regular visits, understanding their needs, and anticipating new marketing opportunities.
Stay current in the industry by attending educational opportunities, conferences, and workshops, reading publications, and maintaining personal and professional networks.
Develop an annual sales team training program to aid the accomplishment of marketing and sales goals.
Identify different consumer (students & parents) requirements to properly identify marketing opportunities.
Collaborate with other managers and key employees to achieve important goals.
Craft strategies for all Marketing teams, including Digital, Field Activations, Advertising, Communications, and Creative for the department.
Set, monitor, and report on team goals.
Design branding, positioning, and pricing strategies.
Ensure the brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages, and promotional material).
Analyze consumer behavior and wants to determine customer personas.
Identify opportunities to reach new market segments and expand market share.
Monitor competition (acquisitions, courses, tuition fees pricing changes, and new products and features).
Coordinate sales and marketing efforts to boost brand awareness.
Participate in the quarterly and annual planning of company objectives.
Any other assignments as given by the supervisor from time to time.
Requirements:
An undergraduate degree in Sales, Marketing, Business Administration, or a related field, with a minimum of 5 years of substantial relevant experience.
A master’s degree in Sales, Marketing, or Business Administration is an added advantage.
Expert knowledge of sales and marketing strategies, tools, and techniques, with proven success in driving revenue growth and market share.
Experience in managing sales pipelines, customer relationships, and marketing campaigns to achieve organizational goals.
Proven ability to provide strategic advice and insights to senior management to support business growth and market positioning.
Experience in writing and delivering detailed sales reports, market analysis, and marketing strategies to internal and external stakeholders.
Experience working in a results-oriented environment, managing multiple projects, and meeting sales targets within tight deadlines.
Exceptional communication, negotiation, and interpersonal skills, with the ability to build and maintain client relationships.
Ability to analyze and interpret market trends and sales data, translating them into actionable strategies.
Proficiency in sales and marketing tools and platforms, such as CRM systems (e.g., Salesforce), Google Analytics, and MS Excel.
High levels of discretion and professionalism in handling sensitive client and organizational information.
Project management and organizational skills, with a demonstrated ability to manage cross-functional teams and budgets effectively.
Creative problem-solving skills, with the ability to identify and implement solutions for complex challenges in sales and marketing.
A strong focus on customer satisfaction and retention, with an ability to identify gaps in client needs and provide solutions aligned with best practices.
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