Sales Manager – General Trade

Job description
Experienced Sales Professional to Manage the General Trade Channel in terms of Distribution, Coverage, Visibility, Volume and Sales targets
The Broad areas include:
Establishing sales objectives and creating sales plans for various territories in support of national objectives.
Develop and track monthly sales budgets and targets per brand, per SKU, per Rep, Per region
Relationship management across levels: TSIs, key customers; identifying new customer opportunities
Identifying new opportunities, and/or product, packaging, and service changes by surveying consumer needs and trends and tracking competitor activity.
Conduct regular market visits to check route coverage, competitor activity and continuously search for new opportunities to increase sales in the GT
Provide distributors and customers in the GT with information about new or improved products and services to improve sales in the GT
Develop and maintain an efficient distribution network to ensure the comprehensive availability of company’s products and services across the GT
Co-ordinate and follow up with the storehouse supervisor to ensure that adequate inventory stock of product is maintained for the GT
Liaise with the Marketing team to ensure that adequate marketing support by way of merchandising and promotions is available in the GT to provide brand visibility and promote sales in the GT