Role Profile
Reporting to the Managing Director, the successful candidate will be responsible for delivery of the company’s overall strategic plan in line with vision, mission, volume and value objectives.
Responsibilities
Overseeing and executing the development of marketing plans and individual brand plans to ensure they are in line with overall company strategy.
Ensure delivery and achievement of volume, value and profitability targets
Developing and implementing creative, corporate P.R. and merchandising activities in liaison with relevant service providers.
Recruiting, training, developing, coaching and motivating a competent team.
Allocating, monitoring & controlling budgets for all marketing activities in line with the strategic plan.
Managing all external agencies to ensure that goods and services are competitive and meet given specifications and are delivered timely. (Creative, PR, Media, merchandising, promotion, digital, etc.)
Ensuring brand availability, visibility and activation in the market.
Driving the process of marketing evaluation and innovation in order to achieve maximum competitiveness in packaging, product, communications, availability,pricing and brand positioning.
Working closely with other company operations to ensure the marketing brand strategy is executed timely throughout the supply chain.
Monitoring and managing customer complaints and overseeing complaint handling and feedback.
Organizing, managing and coordinating the company’s participation in exhibitions and shows.
Ensuring that product quality meets expectations of tea consumers and is consistent over time.
Route to market oversight and execution.
Qualifications
Bachelor’s degree in a business related field
Masters degree will be an added advantage
Postgraduate Diploma in Marketing (CIM)
Member of the Marketing Society of Kenya
At least eight (8) years’ experience in FMCG preferably in the food category or a company dealing with multi products
Leadership and analytical skills
Demonstrate experience in a marketing management role through product development, consumer insights, communication and marketing agencies management
Professional Qualifications
Postgraduate Diploma in Marketing (CIM)
Member of the Marketing Society of Kenya
