Sales and Marketing Manager

Job Description

Roles and Responsibilities

Monitors and improves call productivity and revenue goals for each sales person by tracking results
Increases sales volume and profitability by formulating and executing projects for all market areas as stated in the business plan
Analyses sales statistics to formulate profitability and review market analysis to determine client needs, occupancy potential, desired rates, etc.
Meets overall budgeted sales and profit margins by soliciting, evaluating, selling, and confirming business
Designs and proposes programs to meet client’s needs.
Creates and implements special programs to increase overall occupancy especially in slow periods
Negotiates with clients to achieve maximum profit while satisfying client needs
Ensures customer satisfaction and hotel profit by overseeing the coordination of various department’s activities related to booked business
Enhances the hotel’s community image and stays abreast of competition, new development, and sales methods and techniques in the hotel industry
Prepares the business plan for the hotel and coordinates this with the corporate sales business plan
Directs all sales activities for all staff with sales opportunities to ensure that objectives are achieved in the Sales business plan
Plans for and implements methods of maintaining and increasing volume of business thorough sales
promotions, potential markets needing coverage, advertising and special sales projects
Attends major travel functions and trade shows to promote the hotel
Prepares and controls the Sales Department’s budget
Maintains accurate sales statistics and account records.

Job Skills and qualifications

Bachelor’s degree in Business administration, Marketing or related fields
Minimum 5 years’ experience in a similar role
Having worked in Hotel will be an added advantage
Demonstrated ability to communicate, present and influence credibly and effectively at all levels of the organization,
Ability to build strong and long-lasting profitable relationships
Accepts flexible work schedule necessary for uninterrupted service to hotel guests and stakeholders
Excellent interpersonal skills and a team player
Decision making & Collaborative skills
Should have strong negotiation, managerial and communications skills.