Sales Analyst
Reporting to the Commercial Operations and Analytics Manager, the Sales Analyst is responsible for executing the following key responsibilities:
Product Analysis
Track the growth in the overall variety of products offered and revenue achievement on category focus (Fresh/FMCG), product focus, SKU focus, value focus and assortment focus
Identify frequently co-purchased products to inform marketing and bundling strategies
Compare predicted orders with actual orders to measure projection accuracy
Track the success rate of predicted orders leading to actual sales to help in behavior change management leading to performance improvement
Sales Efficiency
Efficient clustering to ensure all newly created outlets fall within the correct clusters that enables the most efficient service
Configure and manage any external tools used by the sales team to undertake any sales initiative (kobo for pricing surveys etc.)
Learning and Development
Develop automated dashboards to reduce the manual updating of reports
Growth in industry knowledge and understanding of the various analytical tools and systems
Permanent Journey Plan
Ensure that sales agents have correct journey plans at the beginning of each week to help align the agents with the current business focus
Help in simulation of incentives for various product categories.
Analyze the trends in customer behavior and advice Territory Managers on key customers to focus on in terms of retention and onboarding.
Data Analysis
Monitor and analyze competitive activities, customer data, and market trends and share with the Territory Managers to improve segmentation and targeting
Contribute to the development of sales plans and objectives by recommending actionable insights to Territory Managers based on existing data on performance of their clusters
Determine sales potential and make recommendation to the Territory Managers and Commercial Operations and Analytics Manager on areas improvement or growth
Analyze sales data to identify trends and insights on overall order generation with a bid to offer data-based recommendations to grow order generation
Analyze sales data to identify trends and insights on product assortment with a bid to offer data-based recommendations to grow assortment per customer
Analyze Fresh customers trends to identify insights on how to grow and improve their share and retention
Reporting
Prepare daily, weekly and monthly sales reports for the Territory Managers to guide them on performance of various initiatives
Prepare and delivery of adhoc reports as requested by the sales team
Collate and disseminate feedback gathered to the Territory Managers with areas of improvement and opportunities to uplift sales performance and that of their teams
Academic And Professional Qualifications
Bachelor’s degree in Data Analytics, or numeric related disciplines preferred
Relevant Skills and Experience
2 years of experience in market analysis, data analytics, or a related role in the agricultural, food, or retail industry, preferably in a B2B e-commerce environment
Strong analytical skills with experience in data analysis tools (e.g., Excel, SQL, Tableau, Power BI)
Strong communication skills, with the ability to present complex data insights to various stakeholders
Highly organized, detail-oriented, and capable of managing multiple projects simultaneously
Self-motivated and proactive in seeking solutions and identifying opportunities for category growth
Familiarity with e-commerce platforms and market research tools is a plus
Apply via :
twiga.applytojob.com
