Job Purpose:
To play a pivotal role in shaping the sacco’s business strategies and nurturing lasting partnerships. The candidate’s expertise will ensure the sacco remains an industry leader while making a positive impact in our community.
SACCO BUSINESS DEVELOPMENT MANAGER (REF: BDM/04/25)
Reporting to: The Group CEO
Roles and Responsibilities
Develop, monitor, and execute strategic and comprehensive marketing budgets and plans that drive business growth while aligning to the Sacco’s strategic objectives.
Draft and deliver timely annual work plans that foster collaborative marketing initiatives to the Group CEO.
Design and implement direct marketing campaigns according to the Sacco’s overall marketing strategy while leveraging creativity and innovation.
Conduct insightful market research and intelligence for the Sacco, analyzing results to provide actionable insights and recommendations to the Group CEO and leadership.
Spearhead member recruitment efforts and mobilize savings by understanding and addressing member needs.
Develop and archive marketing communication materials for both new and existing member recruitment.
Develop and implement targeted marketing strategies tailored to specific member segments.
Develop marketing plans to drive growth while meeting members’ needs.
Collaborate with the education committee and Group CEO to design annual member education programs that enhance member engagement and financial literacy.
Proactively track and monitor both new and existing member accounts to ensure continuous engagement and retention.
Provide and submit timely monthly reports on the Sacco’s marketing activities, offering timely insights into campaign effectiveness.
Competently and adequately represent the Sacco in requisite capacities, maintaining a professional image.
Curate engaging digital content ensuring the Sacco’s communication channels feature up-to-date and valuable insights that resonate with members and promotes the society’s vision.
Review and analyze the performance of various marketing campaigns, gaining effective insight against set goals to inform future strategies.
Perform any additional lawful duties as may be assigned from time, demonstrating flexibility and commitment to the Sacco’s overall mission.
Qualifications & Experience
Hold a university degree in Marketing, Business Administration, Economics, Business Management, or a related field.
Have at least 7 years of experience in marketing and business development within the Sacco or financial services sector, with a proven track record of driving growth and success.
A diploma in Marketing, Co-operative Management, or Mass Communication is a plus, demonstrating a commitment to ongoing learning and professional development.
Attributes/Skills
Up to date with the latest trends and best practices in the co-operative leveraging this knowledge to drive innovation.
Possess strong market intelligence and public relations
Informed about latest online and digital marketing trends and
Have excellent conflict resolution and interpersonal skills and ability to build lasting relationships with
Possess a strong ability to prioritize tasks, manage time effectively, and maintain a high level of productivity.
Demonstrate the capability to manage complex projects simultaneously, leveraging your ability to prioritize tasks and meet deadlines efficiently.
Thrive in environments with minimal supervision.
Have a solid understanding of the internal policies, systems and procedures of a
Bring a positive and empathetic approach to your work, utilizing emotional intelligence to build strong relationships.
Exude high levels of confidence and assertiveness.
Demonstrate strong computer literacy skills, with proven experience in Microsoft Office applications, including spreadsheets and PowerPoint, to efficiently manage and present data.
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