REPORTING LINE: Retail Marketing Lead
TRAVEL UP TO: 40%-mainly within Nairobi
WORKPLACE : Text Book Center HQ, Kijabe Street, Nairobi.
In this role, you are responsible for managing and executing promotional activities to drive the desired message in our retail outlets.
Main Responsibilities and Accountabilities
Retail
Collecting retail brand requirements from the branches and implementing them in a timely manner
Identify innovative instore branding and POSM opportunities and share the same with the marketing team so as to improve the customer experience
Implementing marketing campaigns and activities across the retail outlets
Collect information on success of retail branch marketing campaigns and develop reports
Working with suppliers on installation of instore branding and ensuring brand consistency
Ensure marketing activities are understood at the retail level and are successful against KPIs set for the campaign
Report and share insights with the marketing team on what our direct and indirect competitors are doing across retail marketing activities, partnerships and loyalty programs to inform decisive marketing action
Wholesale
Collecting wholesale briefs for any marketing requirement and overseeing communication towholesale customers is implemented
Partnerships
Collating and sharing feedback from the retail team on the efficacy of partnerships, campaigns and in store branding as well customer feedback and insights
Ensure that any partnership done by the marketing department are understood by the retail team and successfully implemented at the retail level
Identify potential partnerships that would benefit the retail team for consideration and further engagement with the marketing team
Loyalty Program
Work with the retail team to ensure loyalty registration and usage is meeting the set target across retail and share a weekly report
KPI’s Include
Successful implementation of marketing campaigns and activities at retail stores on time and on budget
Ensure consistent branding and communication instore
Experience
Bachelor’s degree in Marketing, Business, or related field
Analytical skills and attention to detail
Experience in retail
An understanding of trends and an ability to respond to customer behavior
Creativity and an ability to produce innovative and original ideas
Ability to work as a team
Good written, oral and presentation communication skills
Time and project management skills, including the ability to work on multiple projects at the same time
Please submit a letter of interest with your resume clearly indicating “ Retail & Wholesale Marketing Associate ” as email subject to below email address on or before 28th March 2021 at recruitment@tbc.co.ke.This is a full-time, salaried position. Compensation will be based on qualifications and experience and will include a comprehensive benefits package.
Apply via :
recruitment@tbc.co.ke
