REF. KTB/HR 002/2019
Responsibilities
Advise on all research matters
Develop and implement KTB’s research strategy, policies, mission and vision.
Provide strategic direction for research related innovation to optimize KTB‘s competitive advantage both locally and internationally.
Responsible for gathering and compiling market and competitor data to define market size, market share, opportunities and threats, across all Kenya’s tourism product categories and markets.
Analyze customer needs and customer satisfaction through specific market research projects: quantitative and qualitative analysis to include client segmentation and making recommendations based on research.
Make recommendations for short and long-term tactical plans.
Assess the need for purchasing market intelligence resources.
Present regular market intelligence reports to top management.
Support the assessment of market or product opportunities through delivery of relevant and timely market intelligence
Supervise the collecting, data entry, filtration, analysis and dissemination of international arrivals.
Prepare and manage the Research Budget
Monitoring and evaluation of marketing performance.
Ensure timely and efficient implementation of Research Strategy and Annual Work Plan
(AWP) and ensure that departmental performance targets are set and achieved.
Ensure that research is effectively used to support the business objectives of KTB to increase productivity and results in order to ensure internal and external customer satisfaction and ensure seamless interdepartmental linkages.
Identify process improvements in research that reduce cost, improve quality and allow for the more efficient usage of organizational resources.
Ensure full implementation of the Quality Management System within the Research unit.
Manage ad hoc research requests from other departments
Qualifications
The ideal candidate must possess the following:
Nine (9) years’ relevant experience with three (3) years in Management
Bachelor’s Degree in Research Applications, Mathematics, Statistics & Economic or its equivalent
Master’s Degree Research Applications, Statistics, Economic, Business Administration or its equivalent
Membership to a relevant Professional Body
Proficiency in Computer Applications
Demonstrated merit and ability as reflected in work performance and results
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