Assignment Objectives
Co-create and Finalize Communications Strategy:
Collaborate with inSupply Health’s leadership, management and communications teams to review and refine the communications strategy.
Ensure the strategy incorporates key messaging for the inSupply Health brand and its main service offerings (the communications strategy must be connected with the new business strategy).
Identify and plan for the use of a diverse range of channels and media for effective message delivery.
Work with other consultants and consultant firms as relevant to align and guide project communication based on the inSupply communication strategy.
Develop an Action Plan for Strategy Execution:
Create a detailed action plan for the inSupply team to execute the communications strategy.
Help identify processes for the regular translation of complex project results into meaningful insights and stories and dissemination of project learnings and insights.
Establish metrics and KPIs to measure the effectiveness of the communications strategy and its impact on positioning inSupply as a thought leader.
Storytelling and Content Creation (to solidify 2b, help inSupply develop content for 4 main projects) :
Develop internal mechanisms for effective communication, focusing on storytelling to highlight inSupply’s impact and insights.
Extract and synthesize important insights from technical content created by inSupply staff or through interviews.
Produce 4 high-quality, dissemination-ready contents that aligns with inSupply’s branding and communications goals.
Scope of Work
Strategy Development and Finalization:
Conduct workshops and meetings with inSupply Health stakeholders to gather input and align on strategic communications objectives.
Analyze current communications assets and efforts and identify gaps or areas for enhancement.
Finalize a comprehensive communications strategy document, including strategic information processes, key messages, target audiences, channels, and media selection.
Action Plan and Process Identification:
Develop a step-by-step action plan with timelines and interdependencies for implementing the communications strategy.
Advise on the establishment of processes for the systematic dissemination of insights and learnings. Work with the team to document this process.
Provide recommendations for tools and technologies to support the strategy’s execution and monitoring. Establish specific metrics and KPIs.
Content Creation and Storytelling (following the strategy and action plan):
Identify stories and insights from 4 main projects (one story/insight per project or as guided) that showcase inSupply’s impact and expertise. Use the stories and insights to create high-impact, quality, engaging content (can be visual web stories, reports, case studies, infographics, social media campaigns, newsletters, and articles ready for publication and dissemination).
Ensure all content is consistent with inSupply’s branding and communicates the intended messages effectively to the target audience.
RFP No: IHL_2024_004Quotations must be received no later than 5:00 pm East African Time on Wednesday, March 6th, 2024 to the following email: finance@insupplyhealth.comPlease reference “RFP No: IHL_2024_004, ” in the subject line of your email submission or questions. Quotations received after the submission deadline will be marked late. inSupply Health reserves the right not to consider quotations received after the submission deadline.
Apply via :
finance@insupplyhealth.com
