Repayments Associate (Communications)

About The Role
Apollo is seeking a creative Repayments Associate (Communications) to craft user-centered communications to Apollo’s farmers. The ideal candidate for this role has a deep appreciation for user experience design and behavioral science and possesses the ability to tailor communications to different audiences across different cultures, and for different purposes (inform, report, persuade). As the Repayments Associate in charge of all user communications, you will drive repayments by coming up with customer-tailored communications to nudge, encourage and prompt our customers to meet their repayment obligations. The Repayments Associate will introduce better documentation, process flow, smart communications that touch on field insights, culture, user behavior, user background. The role will also run a number of experiments to test the most suitable customizable communications that would result in action (payment).
Responsibilities:

Define the farmer repayments communication user journey
Test, analyze and iterate different communication types (calls, SMS, IVR) that would lead to payments
Generate insights on different farmer groups through content testing in the field. Spend 25%+ time in the field understanding the farmers in different regions, their needs, and using that information to build targeted communications
Work on gamification of the repayment journey for the farmers i.e., a reward mechanism for reaching certain milestones
Understand and take advantage of cultural differences and farmer behavior to develop SMART Communications
Define a roadmap content simplification of complex topics such as insurance
Design and delivery content through cartoons, simple to understand illustrations to the farmers
Relook at all the scripts, content delivered through SMS, IVR, and calls and work to improve them
Design simple fliers, posters required by the repayment team
Continuously innovate by coming up with new ideas to improve content delivery to the farmers
Looking into “What is new” out there and learning how that can be used to deliver content
Work on the current content delivery mechanism and owning delivery for the repayments team
Measuring the impact of all types of content shared to the farmers through some KPIs such as the amount of money collected etc.

You:

Have a Diploma or Degree in Psychology, Computer Science or Marketing
Have a Professional Certification in UX and Behavioral Science (bonus!)
Have 3-4 years of experience in a similar role
Have experience working on SMART communication
Have excellent verbal and written communication skills
Are familiar with UX design principles
Know how to define user journeys and develop different nudges across the journey
Are a strategic thinker and a meticulous implementer and are comfortable conceptualizing and executing ideas
Have an experimental mindset and aren’t afraid to try new things
Are sociable and smart
Have sound analytical skills and know your way Excel. Knowledge of SQL is an added advantage
Are comfortable being in the field getting to know Apollo’s customers
Have experience or are comfortable working with farmer user types

Apply via :

jobs.lever.co