Job description
Job Purpose
To establish and maintain longâ€term ‘relationships of value’ with an identified group of small and medium sized businesses that are based upon trust, transparency; thereby managing risk and maximizing commercial benefit to both parties. Additionally, the role holder will be required to manage a team of business client advisors – coordinate, drive and track performance of the individuals within this team in line with the banks SME banking strategy.
Key Responsibilities
Coordinate work of the SME teams in the branch – supervise and guide the work of business client advisors.
Client acquisition – develop new client relationships and to enhance segment sales and market share.
Client relationship management- actively manage business client portfolio by segmenting the SME market and prioritise the optimum contribution of both time and resource.
Cross selling banking products- link product sales opportunities to identifiable business need and meet them through the suite of SME Banking products available
Maximize sales opportunities and capture all fee income available from business customers
Compiling credit application documents – present loan applications in an optimum manner that reflects the systems and process in place within the Bank.
Managing loan portfolio quality (PAR)- through adherence to the banks credit risk policy requirements.
Monitoring individual business and overall portfolio performance with due care and diligence.
Actively promote Equity Bank’s SME Product & Service offering
Deliver high quality, innovative service to all customers
Desired Qualifications
Bachelor’s Degree in a Business related field
5 years’ work experience in preferably in credit
Excellent organisation skills
Good Interpersonal and communication skills
Key Critical Competencies, Skills and attributes
Has an appreciation of the broader economic and market context within which Kenyan businesses operate
Understands the complexity and nuances of the entrepreneurial personality and takes into account during dayâ€toâ€day interactions
Demonstrates insight into the culture of the business and the pressures and challenges that impact upon ownerâ€managers
Enthusiastic professional, who seeks opportunity, takes initiative & is accountable for outcomes
Possesses drive, ambition and is actionâ€orientated
Understand customer’s business and its needs; and uses evaluation criteria through analysis of shortâ€term financial statements
Uses appropriate analytical and diagnostic techniques to gain a complete (holistic) overview of current businesses performance;
Understands the dynamics of business growth and the criteria (including key performance indicators) that attach to a healthy business; and
Provides feedback with clear explanations and avoids financial jargon
Explains the information needs of the Bank in a structured, clear and precise manner
Demonstrates strong financial acumen and the ability to interpret business performance through analysis of available financial information;
Understands Equity Bank’s risk appetite, credit processes and approval criteria
Understands the type of relationship that businesses desire from the bank and banker and performs accordingly;
Identifies early or latent potential within a customer relationship; and positions Equity Bank as a strategic business growth partner to its business customers.
Understandings Equity Bank’s product offer
Strives for high quality performance and takes initiative to make improvements and deliver results
Treats people with courtesy and respect;
Encourages cooperation, collaboration and partnership;
Addsâ€value to business relationships beyond providing access to financial products; and
Builds relationships as a means to mitigate risk and exposure for the Bank.
Demonstrates accountability, discretion and sound judgment
Motivates by example and stimulates positive changes in behavior
Acts as business customer’s advocate and champion within the Equity Bank system.
