The Regional Brand & CX Manager is responsible for leading the execution of communication strategies and plans for brand and customer experience (CX) within designated territories. This role involves developing regional branding strategies aligned with the Dealer Brand vision, ensuring consistency across all touch-points, and driving customer-centric initiatives to enhance brand growth and customer satisfaction.
Main Duties and Responsibilities
Brand Strategy & Management, develop and implement regional branding strategies that ensure brand consistency and support business objectives. Lead regional brand campaigns and monitor performance to enhance brand equity.
Customer Experience (CX) Management, oversee the design and execution of CX strategies to improve customer satisfaction, loyalty, and advocacy. Collaborate cross-functionally to address customer pain points and enhance the overall customer journey.
Market Research & Insights, conduct market research to understand regional customer behaviors and preferences. Use insights to refine brand and CX strategies, staying up-to-date on market trends and competitor activities.
Cross-Functional Collaboration, work closely with local and regional teams to align brand and CX initiatives. Mentor a team of professionals and ensure strategies align with the broader company vision.
Budget & Stakeholder Management, manage the brand and CX budget efficiently, monitor ROI, and engage with internal and external stakeholders to promote the brand.
Qualifications
Bachelor’s degree in Marketing or related field.
7-10 years of experience in brand management and CX, preferably in multinational companies.
Strong leadership, communication, and analytical skills.
Proficiency in CRM and digital marketing tools.
Fluency in English.
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