Real Estate Marketing Executive

Reporting To: Sales and Marketing Manager
General Responsibility
The jobholder will be responsible for promoting the company value proposition and for achieving set revenue targets; through enhancing the brand image of the company, marketing company’s services, bringing in new business and concluding property letting and sales transactions and identifying new property management opportunities.
Job Responsibilities

Ensuring strong understanding of the company value proposition
Supporting the development and implementation of a branding and marketing strategy
Keeping abreast of developments in the Real Estate Market in Kenya and internationally so as to provide evidence based advice to clients
Marketing the company’s property management service, vacant space for let or land, buildings for sale and advisory services, on various forums including the company website, social media platforms, print media, outdoor advertising, expos, networking with other partners and agents, writing advisory articles etc.
Generating and pursuing leads on sales, lettings and management contracts to conclusion
Identifying and bringing in new properties for sale and let to the firms portfolio, and identifying new management to the firms portfolio and advisory opportunities
Maintaining relations with key partners including, developers, agents, financiers, lawyers and other sources of business
Providing after sale customer service and maintaining a client and potential client database in the firms files
Ensuring client feedback is received after each concluded transaction and following up on action required
Providing regular activity / performance reports
Managing company property and assets entrusted to the jobholder for marketing and sales purposes
Undertaking any ad hoc duties associated with the marketing function, including drafting correspondence, working with external agencies such as advertising companies and maintaining records
Carrying out other related tasks as might be required from time to time.

Requirements

Bachelors or Higher Diploma in Marketing or similar
A competent user of the Internet, Microsoft Outlook, Microsoft Word, Microsoft PowerPoint and Microsoft Excel
A competent user of web platforms for marketing.
At least 5 years’ experience working as a marketer/salesperson, in the real estate sector

Skills

Excellent communication, influencing and negotiating skills
Good organization and administrative skills
A strong team player
Ability to perform with minimal supervision
Ability to adopt a flexible approach to meet the needs of the business.

Personal attributes

High integrity
Articulate and self-confident
Professional and highly self-motivated
Ability to manage assigned tasks in a proactive and efficient manner
Adaptable and able to work in an environment of fluctuating workloads
Must display a high degree of emotional maturity

Equipment to be used

Must be able to operate computers and other office machines such as printers, scanners, fax, copier, telephones etc.

Working conditions

The incumbent will spend considerable time away from the office – within Nairobi and its environs. The job holder may also have to do some light lifting of advertising supplies and materials from time to time. Occasionally they may be called upon to work overtime or odd schedules.