Summary
Our client is seeking a Head of Brand Marketing & Communications will report directly to the Chief Executive Officer (CEO) and will be primarily concerned with developing and implementing marketing and communications strategy.
The role requires a combination of strong marketing, branding and communication skills. You will lead our marketing functions, helping to drive strong business results – and working towards our goal of becoming the leading Made in Africa fashion brand. You will have primary responsibility for customer acquisition and brand engagement and your main focus will be ensuring that our marketing and communication engagement efforts align for success.
You will be responsible for delivering integrated marketing programs across our various channels (digital & brick-and-mortar), driving awareness, new customer acquisition, retention and loyalty, brand equity, awareness and engagement. You will be tasked with handling the company’s image through marketing campaigns, visual identity, compelling messaging and thoughtful partnerships. You will also oversee the marketing aspects of new product offerings & store openings and will work to ensure that our brand is widely understood both internally and externally.
You will need to be an enthusiastic multi-tasker with attention to detail, excellent written and verbal communication and an ability to build relationships across internal and external teams.
KEY ROLES AND RESPONSIBILITIES
Revenue Generation & Market Share
Develop strategic direction and plans with regard to all marketing and communication functions in order to achieve objectives relating to revenue, profitability and market share
Marketing & Communications Strategy
Develop, execute and analyze the company’s marketing strategy and plans, including promotions and acquisition campaigns
Test progressive and innovative ideas to position the brand including original campaign concepts that will help tell the company’s story and generate revenue, buzz, and brand love.
Content & Social Media
Oversee the development and execution of the company’s content strategy across our platforms (internal and external) with the aim of building brand awareness and driving community engagement
External Collaboration
Seek, manage and grow mutually beneficial relationships with key external partners
Develop partnerships with like-minded and complimentary brands to drive customer acquisition while engaging our target community.
Project & Financial Management
Manage the company’s annual marketing budget and creatively deploy resources to maximize our impact
Leadership / Management
Provide positive leadership by communicating the company’s vision, mission, goals, objectives and policies to the marketing & communication team, translating them into understandable performance indicators and targets for each individual team member.
QUALIFICATIONS AND EXPERIENCE:
At least a Bachelor’s degree in Marketing, Business Administration, or its equivalent.
At least 10 years’ experience at a management level in a marketing or communications role in a fashion or retail business.
Experience working in a Startup.
Tech Savvy.
Demonstrated experience managing and training staff.
A deep understanding of how to use data to drive decisions.
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