Key Duties and Responsibilities:
Spearhead the communication and publicity agenda.
Create the editorial content and delivery of a quarterly Aspire university magazine.
Create and manage the publicity of the university both to the internal and external publics.
Develop relevant content for owned channels.
Support internal and external university launches and events.
Develop and implement communication material in the form of articles, media content, speeches, website copy and social media content that engages the target market.
Identify and develop news stories from within the organization.
Support the production of promotional communication material and the distribution of the same with internal and external audiences.
Maintain website content and manage social media platforms encouraging content sharing and audience engagement through relevant and up to date information.
Create and maintain relationships with the University’s internal and external stakeholders primarily the government, media, donors and the general public.
Enhance direct engagement with key stakeholders to facilitate the success of marketing and public relations efforts.
Proactively generate media outreach strategies to facilitate media engagement and solidify relations that result in higher success rate of coverage of media content in both national and international media platforms.
Conduct industry related market research and compile reports.
Education and Experience
Master’s degree in Mass Communication, Journalism, Public Relations or its equivalent.
At least 5 years demonstrated experience in developing and implementing effective public relations and communications strategies.
Technical Competencies
Strong written and verbal communication skills.
Ability to tell a story in a compelling manner.
Experience in producing technical promotional materials
Ability to effectively interact and relate with all stakeholders
Understanding of traditional and social media landscapes
Strong attention to detail and organizational skills
Strategic direct thinker with a proven ability to innovate, implement and optimize
Proven track record of being able to develop and implement a campaign strategy based on an understanding of the customer needs and customer profile
Great communication, organization, planning and prioritization skills, with strong attention to detail
Strong experience of implementing, driving and managing complex multi-channel campaigns.
Reporting and analytical skills
go to method of application »
Public Relations and Communications Officer Administrative Assistant (Marketing)
