Primary responsibilities
1. Ensure that the role of the public is well understood and articulated, resulting in campaigns that resonate with defined publics (20%)
Ensure that through our campaigns the public has a proactive role in helping make a positive impact for people living in poverty. This includes ensuring that much larger audience segments understand who we are trying to influence, why and how their contribution helps. It also includes that the campaign fits well with Oxfam’s brand, connects with Oxfam’s programmatic work and encourages the public to act and donate to Oxfam.
Ensure that public facing campaign activities are based on audience insight. Ensure that relevant audience insight is shared and acted upon across fundraising, communications and the campaign groups.
2. Co-lead the development and implementation of engagement strategies for worldwide campaigns (30%)
Co-lead with worldwide campaign leads the development and implementation of worldwide objectives, plans and creative approaches to engage people to campaign alongside us, to deepen supporter engagement and to generate income for Oxfam’s vision.
Ensure that fundraising and communications experts and groups get access and visibility to campaign plans, are able to provide timely, useful input and contribute to implementation.
Ensure that fundraising and communication communities commit resources to develop and implement campaigns globally and in priority affiliates and countries.
Foster the integration of communications, campaign mobilisation and public fundraising /growth objectives into joint engagement goals, at a global and national level.
Ensure that relevant content and stories are gathered from Oxfam’s programmatic work and that these reflect the ambitions and aspirations of communications and fundraising teams and can be used effectively within compelling supporter communications and campaigns in various market.
Ensure that public engagement impact is measured and that thorough evaluations are run post campaign spikes to share and learn across the confederation to help prepare for the next spike.
3. Support the development and implementation of national engagement plans (40%)
Support the development of ambitious engagement strategies and targets in priority affiliate and programme countries to inspire, enable, connect and expand our supporter engagement.
Monitor the delivery and progress of these engagement plans against worldwide campaign mobilisation plans in order to encourage and share innovative approaches and to overcome challenges to implementation.
Coordinate capacity support and trouble-shooting through the global Public Engagement Department and the public engagement expert communities to support national engagement teams in overcoming challenges to implementation.
4. Promote best practice and knowledge management (10%)
Ensure that Oxfam teams have access to global best practices and expertise required to deliver their public engagement strategies: i.e. to recruit new financial givers, increase engagement with Oxfam on campaign agendas amongst new and future supporters and increase conversion of people engaged with the campaign into other forms of support for Oxfam’s work.
Drive collaboration between fundraising, digital, content gathering and communications teams for campaigns, encouraging cross-fertilisation of skills, content, knowledge and materials to execute an effective campaign which recruits and engages new and existing supporters.
Spot innovation and new engagement approaches, for sharing and implementing across the confederation.
Identify gaps in knowledge or capacity within priority countries and coordinate specialist support as required.
Profile
Technical Skills, Experience & Knowledge
Significant (7 years +) senior leadership experience in leading engagement programmes, of which a minimum of 4 years should be at senior manager or equivalent level.
A track record of delivering ambitious public / supporter engagement strategies, and a deep understanding of multiple engagement techniques.
Significant experience with developing successful marketing approaches and supporter journeys that generate more support (actions and donations) for a particular issue but also acquire, maintain and upgrade longer term supporters for the organization.
Experience with and in depth understanding of audience research and acting on it in diverse markets across the globe.
Experience in working with multi-cultural senior staff and teams and across borders.
Experience of budgeting and performance management of public engagement programmes.
Highly developed analytical skills and a strong understanding of organisational development and business planning.
Innovative and creative, able to work under high pressure to deliver new engagement methods.
Experience of providing tools and training on public fundraising.
Exceptional influencing skills – the ability to achieve agreed goals and to drive change without direct authority.
Demonstrable organisational and project management skills.
