KEY PRIMARY RESPONSIBILITIES
Meet the sales budget under the SHEild programme agreed on annually with the business.
Growth and achievement of women related business/clientele as per the targets.
Grow the distribution channel through the existing businesses – Direct Sales Force, Independent Agents, Financial Advisors & Brokers.
Lead the SHEild programme, ensuring alignment with APA’s broader strategy and ESG agenda.
Drive the strategic vision for the programme by recommending and driving annual targets, KPIs, and milestones that will position APA as the preferred insurer for women in Kenya.
Re-energise the SHEild programme by introducing innovative solutions and spearheading product launches that address women’s financial needs.
Ensure the SHEild programme incorporates lessons learned and is scalable to other markets and customer segments
Develop and manage strategic alliances and partnerships that align with the SHEild programme’s objectives, including financial institutions, NGOs, and other organisations focused on women’s empowerment.
Actively manage a pipeline of partnerships, targeting at least four new partnerships annually, each contributing to revenue growth and the programme’s success.
Work Closely with internal teams to integrate partner solutions into APA’s product offerings and distribution channels.
Partner with APA’s existing distribution network, including insurance agents, brokers, bancassurance, and affinity partners, to drive SHEild product sales.
Collaborate with these distribution channels to ensure they have the right tools, training, and messaging to effectively promote SHEild products to women customers.
Drive revenue growth by working with these partners to meet sales targets and maximise market reach, focusing on customer selected market segments i.e. low-income women, women entrepreneurs, and professional women.
Regularly engage with distribution partners to gather feedback, address challenges, and ensure the consistent delivery of SHEild products and services.
Establish and track key performance indicators (KPIs), such as the number of women clients, policies sold, and partnership engagements.
Prepare monthly reports on the programme’s progress and performance for the board, EXCO, senior leaders, and department heads.
Work with the distribution team to ensure sales staff are equipped to meet women’s needs and achieve programme.
Oversee the roadmap for developing new insurance solutions tailored to women, focusing on products that empower women through wealth creation and financial security.
Lead the launch of new products, including regulatory processes, internal approvals, and go-to-market strategies.
Monitor product performance and recommend ongoing improvements and adjustments based on market feedback and evolving customer needs.
Develop and execute an internal communication plan for the SHEild programme, ensuring key messages reach the Board, EXCO, senior leaders, employees, agents, and intermediaries.
Oversee the external communication strategy, including press releases, digital campaigns, and event participation to enhance visibility for the programme.
Engage influencers and thought leaders to promote the SHEild programme as a key initiative for women’s empowerment in the insurance industry while tracking the delivery from these initiatives to the revenues.
Collaborate with senior leaders across APA’s business lines to embed the SHEild programme into daily operations.
Work with the marketing team to develop gender-sensitive campaigns and ensure effective internal and external communication of the programme’s goals and achievements.
Coordinate with the distribution team to integrate best practices for serving women customers in the sales cycle.
Ensure the SHEild programme integrates gender sensitivity across all business lines, from customer service to employee training.
Develop gender sensitivity training modules for onboarding new employees and ensuring ongoing education across the organisation.
Identify and manage a task force of internal gender champions to promote the programme’s objectives within APA Apollo Group.
ACADEMIC QUALIFICATIONS
Bachelor’s degree in Business, Marketing, Finance, or related fields. A Master’s degree is an added advantage.
JOB SKILLS AND REQUIREMENTS
Strong leadership and strategic vision with a proven ability to drive results and lead cross-functional teams.
Proven ability to drive sales.
Deep understanding of gender issues and experience in developing women-centric products and services.
Excellent communication and negotiation skills, with the ability to influence stakeholders at all levels.
Experience in insurance product development, partnerships, and project management.
Proven track record in delivering business growth through innovation and customer-centric solutions.
High level of comfort working in a dynamic and fast-paced environment, with a hands-on approach to driving programme success.isations.
PROFESSIONAL QUALIFICATIONS
Any relevant professional qualification is an added advantage.
EXPERIENCE
At least 5 years of experience in insurance or financial services, with a focus on product development, women’s empowerment, or ESG initiatives.
Experience in leading cross-functional teams and managing strategic programmes or initiatives.
Demonstrated experience in working with senior leadership and managing partnerships with external organisations.
Apply via :
www.apainsurance.org
