Job Purpose
Collaborate with the CEO and Departmental Heads to develop and execute marketing strategies to build the bank’s brand equity and consumer/partner value-building initiatives
Oversight of the marketing function through fully integrated marketing campaigns featuring both digital and traditional tactics
Provide thought leadership and build social media presence for the bank by focusing on key platforms (Facebook, Twitter, LinkedIn, etc.) and directing strategies to reach existing and potential customers
Convey a clear bank brand vision through all channels and demonstrate a willingness to utilize new social platforms and techniques
Stay abreast of new trends in social media to achieve maximum user engagement
Assist with managing and coordinating PR engagements and special events as assigned from time to time
Job Responsibilities
Work with the CEO and Departmental Heads on the creative development of marketing strategies within both digital and traditional outlets for internal and external messaging [20%]
Assist in enhancing the Bank’s existing social accounts and help research new social platforms as they arise. Create and curate content for social channels for lines of businesses to engage followers and promote content to drive, connect, cultivate and convert new followers and influencers. This includes writing, editing and proofreading copy. Manage the bank’s day-to-day incoming and outgoing communication on Facebook, Twitter, LinkedIn and other social media platforms. Track and report key products performance indicators and provide recommendations to improve social media reach and effectiveness. Provide analytics to interpret data into enhanced strategies to further drive social engagement [30%]
Serve as the marketing function primary liaison to ensure that client goals are met. Ensure all required approvals have been obtained for creative content including risk channels and is clear for usage. Ensure marketing and sales campaigns as well as tactics are successfully executed across social media channels. [25%]
Participates in PR, special events and other activities as assigned from time to time [10%]
Responsible for managing the customer feedback, complaints and queries register for bank [15%]
Ensure compliance with all the relevant banking laws, rules, regulations, and prescribed policies/practices/procedures necessary to reduce risk and uphold ethical standards related to and required by one’s duties
Handle any other responsibilities as assigned by the Line Supervisor from time to time
Qualifications
Marketing degree preferred or equivalent experience
At least 2 years’ marketing experience, including strategy & social media management
At least 2 years of experience in social media insights
Experience in PR agency environment and production/project management preferred
Experience in financial services (banking or microfinance banking) or retail merchandising a plus
Dashboard and report management experience
Hands-on experience
Skills and Knowledge
Strong communication (verbal and written) and interpersonal skills
Strong social media content creation ability
Expertise with social media platforms such as Facebook, Twitter, LinkedIn, Instagram and others
Expertise in implementing high customer service standards
Proficient in Excel, Word, PowerPoint
Ability to work in a fast-paced team environment and meet strict deadlines
Able to effectively prioritize, and organize multiple projects under pressure
Must be a creative thinker
Detail-oriented, accuracy and follow‑through a must
