We are currently looking for a Product Marketing Manager EMEA, TB & Virology (m/f/d) who will be responsible for supporting the development and execution of marketing for the TB & Virology portfolio of products.
The role should be based in Africa with fast access to a major airport.
In this highly dynamic and exciting role you will provide support to global product marketing from a regional perspective and be a subject matter expert for your product cluster. You will support projects including the development and execution of marketing plans, product forecasts, product launches, training and market development as well as other downstream marketing activities in EMEA. Importantly you will drive demand generation through campaigns and market support activities and utilize metrics to track impact and ROI.
The position will interact with sales and marketing managers throughout EMEA with a focus on Africa, as well supporting distributors in the region. The candidate will be required to collaborate closely with team members from both the Segment Marketing and Marketing Digital Operations teams, as well as counterparts from other regional marketing organizations in the Americas and APAC.
Essential
job responsibilities:
Develop marketing action plans for EMEA for the portfolio
Participate and support in the product launch project teams
Participate in forecasting/planning projects, collaborate with marketing counterparts as well as Inventory and demand planning and logistics/customer services
Provide support, tools and training to the country and distribution teams
Train new sales hires, local marketing managers and distributor teams on products from both a clinical utility, positioning and technical aspect
Help identify key opinion/visionary leaders throughout the region and help to cultivate those relationships to build a strong network in the region
Drive publications on the portfolio and GeneXpert technology ensuring Cepheid is well represented at congresses and in peer reviewed journals
Provide regular updates on competition and competitive trends
Be an integral part of our transformative marketing strategy and digital approach for the portfolio
Accountability for qualified lead generation with respect to our transformative marketing approaches
Develop and maintain relationships with key medical organizations
Monitor global and regional market trends and opportunities
Training Responsibilities: (Required)
Complete all assigned and required training satisfactorily and on time
Minimum Requirements:
Bachelor’s Degree in the field of Marketing or related. Molecular Biology background would be an asset
5+ years’ working experience in marketing or commercial roles, ideally gained within molecular diagnostics or pharmaceutical markets; regional marketing experience is desirable
Proven success in creating demand for new, premium products
Knowledge and skills:
Prior marketing experience in molecular diagnostics and markets will be important, particularly in the African market
Demonstrate knowledge of products and markets; communicate effectively and be a strong team player/collaborator with various internal colleagues, customers and other stakeholders
Excellent presentation skills; ability to multi-task across a broad number of products and disease states
Prior product launch experience and prior product deve
Complete all assigned and required training satisfactorily and on time
Ensure your associates attend and complete all required trainings satisfactorily and on time
Tactical thinking and in depth understanding of the current market environment is a requirement
Good knowledge in MS Excel and MS PowerPoint is a required and SFDC is desirable
Experience with digital approaches to marketing would be beneficial
Strong market analytics skills and business case modelling is required
Demonstrated ability to translate science into marketing messages is required
Experience in sales would be a strong plus
When you join us, you’ll also be joining Danaher’s global organization, where 69,000 people wake up every day determined to help our customers win. As an associate, you’ll try new things, work hard, and advance your skills with guidance from dedicated leaders, all with the support of powerful Danaher Business System tools and the stability of a tested organization.
At Danaher, we value diversity and the existence of similarities and differences, both visible and not, found in our workforce, workplace and throughout the markets we serve. Our associates, customers and shareholders contribute unique and different perspectives as a result of these diverse attributes.
If you’ve ever wondered what’s within you, there’s no better time to find out.
Apply via :
jobs.danaher.com
