Job Description
Key responsibilities:
Manage the marketing function for Domestic and Export customers for Group and non-Group customers, including all influencing communities (specifiers, architects & developers across the East Africa Coils Market).
Oversee the East Africa Coils marketing, branding, advertising, merchandising, promotional activities and plans for Coils in line with local and Group plan.
Identify and develop new market segments for coated products including market analysis, competitor profiles, product profiles and segment marketing plans.
Provide market information on competitor activities locally and on imports.
This includes monthly reporting and pricing intelligence.
Work cross-functionally in ensuring new product development implementation and broad organizational understanding of key market drivers and needs.
Support the Corporate Public Relations strategy and support the Group’s Foundation fundraising and communication plans.
Manage corporate information including the development of thought leadership, materials and technology updates across the Industry Globally.
Manage and implement the company’s Coils Digital Marketing plans and support the Group’s Foundation Online strategy.
Represent Coils Business Unit across Relevant Government Bodies influencing market demand and products.
Ensure robust use of CRM for Project tracking, Project ‘flyers’ and other marketing materials.
Minimum Qualifications and Experience Requirements :
A Business Degree in Marketing from a recognized university.
A Masters in Business Administration or Post graduate in Marketing/Commerce will be an added advantage.
Member of the Marketing Society of Kenya.
Minimum 10 year experience 7 years of which must have been spent leading a marketing team in a large organization.
Knowledge in domestic and international economic/trade, political and commercial competitive environments marketing concepts, strategy development/deployment and commercial processes/practices.
Excellent understanding of marketing principles in detail including Segment Value Propositions and Brand marketing.
Excellent communication, negotiation and planning skills as well as capability to work across Business Units and functionally in a Matrix environment.
