Job description
Note: By applying to this position your application is automatically submitted to the following locations: Johannesburg, South Africa; Lagos, Nigeria; Nairobi, Kenya
As a Marketing manager, you are a fully dedicated business leader, shaping the future of one of our many Google products. Whether you’re on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (AdWords, AdSense, DoubleClick, Analytics), you take part in a complete marketing experience as you lead every facet of the product’s journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the voice of the product and help it grow a loyal consumer base. This means you work with a cross-functional team across sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you’ll be involved with product marketing strategy from beginning to end.
As an Android Product Marketing Manager, you will take part in a complete marketing experience as you lead every aspect of the product’s journey. From uncovering user insights, determining positioning, market analysis, feature prioritization, driving key partnership agreements and external communications, you help shape the voice of the product and help it grow a loyal consumer base. You will work with a cross-functional team across corporate communications, legal, product development, engineering and more. The role enables you to organize product launches from beginning to end and form future marketing strategies.
Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google’s products solve the world’s problems–from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can–changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.
Responsibilities
Develop and lead the Android user strategy for SSA, including both owned and co-marketing propositions to drive platform adoption and product usage.
Lead the development of Go-to-Market and always-on Android marketing plans. Execute on strategy, partnering with internal cross-functional stakeholders across product management, PR, partnerships and retail operations. Represent Google in conversations with partners. Monitor and evaluate performance, and define and share best practice.
Define retail marketing strategy for Android in SSA, including always-on retail training programs, sales incentive programs, point-of-sale marketing, and other customer facing experiences. Develop methods to track effectiveness of retail strategy through measurement and customer research.
Leverage marketing insights to better understand our customers and represent the voice of the user. Develop actionable, data-driven insights to inform product and marketing strategy.
Qualifications
Minimum qualifications:
BA/BS degree or equivalent practical experience.
Experience managing partnerships and leading cross functional projects.
Marketing experience (audience segmentation and channel selection, market research, messaging, positioning, branding, creative development and campaign execution).
Preferred Qualifications
Demonstrated leadership experience in the mobile industry and/or marketing industry.
Demonstrated understanding of the Sub Sahara Africa (SSA) mobile industry and Android’s position in it, as well as a demonstrated understanding of Google products (e.g. Search and YouTube etc.
Demonstrable organizational skills with ability to manage and coordinate projects that span across multiple locations.
Demonstrated strategic thinking, problem solving and analytical skills with a high degree of analytical and business rigor.
Developed communication, organizational and collaboration skills with the ability to define and drive initiatives across organizational boundaries and geographies.
Demonstrated presentation skills, with developed quantitative and analytical skills.
At Google, we don’t just accept difference – we celebrate it, we support it, and we thrive on it for the benefit of our employees, our products and our community. Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you have a disability or special need that requires accommodation, please let us know.
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