PROFILE INTRODUCTION
Our client in the sports betting industry seeks to bring on board a Product Manager to join their Commercial team. The incumbent is expected to take full ownership of the Company’s assigned products portfolio and be the voice of the customer and the driving force behind product innovation and growth of revenues leading to products profitability.
Key Responsibilities
Take ownership of the end-to-end product development life cycle, from strategy through to product design and execution by:
Understanding customer needs and behavior and business drivers,
Developing product strategies and business cases that contribute to the production of an overall product delivery roadmap that aims to deliver on the key business strategy and goals
Producing specifications for individual projects that are key to the product and liaising with the technology product development team to clarify development requirements.
Liaising with the internal testing teams to ensure products and features are working as expected, including user-acceptance testing for new developments.
Come up with practical plans and strategies to achieve sustained product uptake in the market and promote revenue growth for the assigned product verticals by:
Develop pricing strategies that maximize profits and market share whilst ensuring consider customer satisfaction.
Working with the marketing team to develop marketing plans for specific products.
Working with the social media management team to build and maintain a calendar for product campaigns and developing supporting business cases for desired campaigns i.e., day-to-day and periodic product campaigns.
Developing, implementing, and monitoring campaign budgets for assigned product and ensuring optimization during the life of each campaign, with post-activity analysis and reporting.
Working closely with relevant teams to ensure that customers are availed of attractive betting offers.
Work with the Customer Service and Technology Teams to ensure a delightful user experience for the customers by:
Regular review of the products’ user journeys to identify areas for enhancements.
Acting on the customers’ product-related concerns and following up with relevant teams for quick and effective resolutions.
Daily monitoring of products performance and proactively identifying opportunities that result in growth in market share as well as:
Monitoring market trends, researching consumer markets and competitors’ activities to identify opportunities.
Regular interaction with relevant internal teams that interact with betting products including marketing, content, data management, CRM, and trading as new features and ideas impacting on those areas.
Research, define, recommend, and implement approved innovation of new technologies across the mobile customer experience.
Initiating and negotiating relevant third-party agreements for complementary services where need be whilst safeguarding the company interests and ensuring maximum value.
Gathering and analyzing feedback from customers and stakeholders to continuously improve the product.
Testing and validating the product to ensure that it meets user requirements and solves their pain points.
Conducting market analysis and staying up to date with industry trends to identify opportunities and potential threats.
Any other duties as assigned by the Line Manager.
MINIMUM REQUIREMENTS:
Undergraduate degree in a business-related field.
Certification in Project Management is a key requirement.
At least 5 year’s experience in managing a digital product/service, preferably in a matrixed organisation.
Knowledge of market segmentation, branding, and product positioning is vital.
Understanding sports betting customers, and their needs, wants, and expectations are desirable.
Proven ability in delivering business results by developing, prioritising, and delivering on a roadmap that addresses customer needs and pain points via innovative products.
Must have experience defining business requirements in the context of software and application development both from a technical and customer-facing viewpoint.
Strong analytical skills and an impeccable eye for detail required.
Hands-on experience in interpreting customer business needs and translating them into application and operational requirements.
Must be able to analyse market trends, customer needs, and business objectives to make informed decisions.
Ability to relate and work with technical and non-technical teams.
Excellent verbal and written communication skills.
Can-do attitude, enthusiasm, energy, and inner motivation to take action to achieve goals beyond what is required.
A strong passion for sports particularly football.
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