CORE RESPONSIBILITIES:
Assisting in the development and execution of strategies that will provide customers (merchants) with a suite of online (ecommerce) and offline (POS) products that meet their needs
Build and maintain partnerships with acquirers, card networks and vendors that are aligned to Cellulant’s business objectives, and desired customer experience
Overseeing the end to end card product operations with the goal of increasing market share, share of wallet, customer retention and product and customer profitability
Constantly enhancing processes for better services of merchant team in handling new merchant on-boarding, merchant transactions, and merchant supports along with other related forms for merchants
Understand the economics of the P$L for the card merchant acquiring business
Understanding the card merchant business portfolio and deriving insights through regular review and analyzing of reports and monitoring of product performance
Uplifting our card acceptance and conversion rates both for online(ecommerce) and offline(POS) merchants
Developing business cases for new product / process development as necessary to ideate, design, develop, test and launch based on customer requirements or market insights or innovation.
In collaboration with the Fraud risk management team, monitoring chargeback and fraud volumes of merchant accounts and ensuring action plans are implemented in reducing risk from particular merchants and further coordinate with risk management team on risk controls for Merchant card acquiring business
In collaboration with commercial teams develop business plans to acquire and increase merchant sales volumes to meet annual targets
Periodically, the employee may be expected to perform assigned duties and task not covered in this job description as well as to provide support to other departments when necessary
Of all the duties mentioned above, your primary job will be increasing payment conversion for card payments; Both online(ecommerce) and offline(POS). You will provide management analysis and consultation of our merchants card payments performance with a view of increasing and growing their conversion rates. This role is important to Cellulant as our merchants expect the highest conversion rates for card transactions, with zero fraud and chargebacks.
AS A CONVERSION ANALYST, YOU WILL:
Analyze and determine conversion / implementation requirements and provide those requirements to product and engineering teams.
Daily review and disposition of transactions flagged for investigation.
Daily review of transactions conversion rates and develop strategies to increase conversion
Daily processing and documenting chargebacks, developing strategies to defend and minimize chargebacks to Cellulant.
Manage and respond to escalations from internal and external customers with proper urgency and effective communication.
Demonstrated analytical and problem solving skills, including the ability to recognize non-obvious patterns
Ability to work and learn independently, react quickly, and solve problems, utilizing the available resources
Establishing and revising all related regulations; policies, guidelines, manuals, etc. from the various payment networks such as VISA, Mastercard, regulators such as central banks etc.
Conducting analysis of card operations queries, identifying trends and recommending actions to improve the customer experience.
Management of external vendors
QUALIFICATIONS & EXPERIENCE:
Bachelor’s Degree in Business or related field
Three to five years of similar or related experience in banking and / or fintech
Possesses extensive knowledge of the following: VISA/Mastercard products and operating/processing systems, ATM system operations, Point of Sale (POS) operations and debit card system operations.
Proven track record to increase payments acceptance and conversion rates for online Card payments and POS
Demonstrated knowledge of financial institution operational procedures and compliance, particularly those affecting card services.
Must possess strong analytical and problem-solving skills, with the ability to derive innovative strategies and implement them in a timely, effective manner.
Experience in card fraud and risk management systems and processes.
Ability to adapt quickly to change and proactively communicate.
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