Job description
Role Overview
Key Duties & Responsibilities
Understanding consumer behaviour and market trends in product category
Develop, organize and execute the digital products roadmap according to defined customer segments.
Coordinate with developers/designers on feature ideation and implementation.
Collaborate with customers, technical, creative and business stakeholders to ensure timely and accurate product implementations.
Champion product advocacy and sales internally through internal business engagements and trainings
Define success measures of product releases and marketing campaigns in liaison with go-to market teams.
Drive for the relevance of channels and best user experience by partnering with customers and partners to determine future needs.
Assess and drive product adoption as per defined KPIs and customer segments.
Product life cycle management – devising product, marketing, sales related initiatives to ensure that targets are met
Present and interpret MIS, trends and usage of products to a wider management audience.
Competition analysis and tracking by features, price, channel, segment
Essential Knowledge
Product management experience, specifically managing digital properties (web & mobile applications etc.)
Experience developing new product features and generating ideas for growth
Experience writing feature requirements for new feature development & launches
Understand the latest technology trends, new functionality and feature development, conversion optimization, etc. along with a desire to continue learning in these areas.
Good design aesthetic and a strong ability to judge visual appearance, ensuring alignment with brand and enterprise standards
Strong communication and collaboration skills that’ll aid in working cross functionally
Demonstrated ability to work in a fast-paced, “self-starter” environment serving as a catalyst for change and managing multiple work streams simultaneously
Ability to synthesize data, identify trends and recommend viable solutions
If you meet the above requirements, please submit your application by attaching your detailed Curriculum Vitae.
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