Principal Officer, Business Development-Retail-CPF/POBD- R/APK/24
Job purpose:
This position is responsible for enhancing the current products and services by undertaking research activities and supporting the development of new products and services through research and analysis.
Key duties and responsibilities:
Identify new business and develop relationships with prospective customers in conjunction with the Unit Manager (I/II)
Prepare and present research proposals to senior management for approval.
Co-ordinate and manage all research work conducted internally and by external service providers
Monitor new trends and opportunities in the market and advise management
Manage quality and ethical conduct of research work to protect the brand equity.
Design and implement a feedback mechanism for all company products and services
Conduct Customer Satisfaction Surveys.
Conduct Market Intelligence on competitors and make recommendations
Conduct Market Segmentation and make recommendations on positioning for each product and service
Use analytics systems and tools to monitor Company performance and business units performance
Use market and customer analytics results to design new products and enhance existing ones
Profile all retail clients based on available data
Monitor the performance of products, enhancements and obsolescence
Support new product development launch in liaison with other departments
Support sales and marketing by offering product and services training.
Use analytics systems and tools to make inferences and give insight to senior management.
Prepare and present daily / weekly/monthly reports to senior management for decision making.
Perform any other duties as may be assigned from time to time.
Knowledge, experience, and qualifications required
Academic and Professional Qualifications/Memberships to professional bodies:
A Bachelor’s Degree in Business Management, Business Administration, Sales and Marketing, Commerce or a related field.
Professional qualification in Chartered Institute of Marketing Diploma (CIM) or its equivalent
Member of the chartered Institute of Marketing or its equivalent
Experience Required:
At least 6 years’ relevant experience, in a similar organization or busy function.
Role Competencies
Technical Competencies:
Organizational and presentation skills
Knowledge of relevant laws and regulations
Project Management Skills
Knowledge of the sales process
Knowledge of the marketing process and segmentation
Relationship management and negotiation skills
Business acumen
Cost Management
Accounting and Financial acumen
Knowledge in conducting research and tools used
Return on Investment and Data
Analysis skills
Behavioral Competencies:
Customer Focus
Cultivate Innovation
Drives Results
Collaborates
Action Oriented
Technology Savvy
Key Stakeholders
Internal
Managers
Department staff
Internal Staff
External
Customers
Regulatory bodies
Research agencies
go to method of application »
If you meet the requirements stipulated for the above position, please write in confidence quoting the position title and reference number about the email or cover letter on or before 28th October 2024 at 5.00 pm. Applications including Curriculum vitae, contact email and daytime telephone contacts, current position and remuneration, names and addresses of three referees should be emailed to resourcing@cpf.or.ke.
Apply via :
resourcing@cpf.or.ke
