KEY RESPONSIBILITIES:
Lead the adaptation and activation of the value proposition for key customer segments across geographies with existing and new customers (including global strategic accounts), through a matrixed team of regional and local marketers
Define, implement and deliver with excellence a clear portfolio strategy. Coordinate regional product portfolio management and optimization – analysis and P&L driven approach
For Consumer Brands range – Using communication and commercial skills, ensure the cooperation with trading partners and translate this into a commercial marketing approach defining the brand and go-to-market strategies
For Water solutions range – Lead key marketing initiatives for the portfolio and manage key various expansion projects with application specialists
For Adjacent Businesses – Lead the adjacent businesses both in terms of scouting new areas to expand to, as well as geographical footprint expansion of existing adjacent businesses
Develop new product ideas, prepare and execute launch plans for new products with appropriate product positioning, segment/cluster specific value propositions for designated areas and product ranges
Manage innovation cycle – coordinate insights generation and processing, translation into product needs, execution of local/regional/global innovation programs with right market adaptation
Support the Global Strategy Office in the development of the global long term company strategy (where to play and how to win) and ensure that key strategic initiatives are executed in the region and aligned across verticals and amongst the regional team
Be a facilitator, collaborator and guide on priorities for other functions, on product/portfolio related matters, working in close partnership with peer function leaders to connect the supporting functions behind overall growth priorities
Analyze portfolio performance along key metrics, draw implications and develop recommendations based on key market trends. Ensure a high standard of execution and delivery across all projects getting buy-in from stakeholders in terms of key date and deliverables
Structured approach to workload prioritization and planning, driving and facilitating the right mix of maintenance, value adding and experimental focus across her/his portfolio
REQUIRED QUALIFICATIONS:
Bachelor’s and/or master’s degree in engineering, business or a related field
A minimum of 7-10 years Marketing experience with strong quantitative and qualitative results
B2B experience, ideally combination of B2B and B2C. Experience from multinationals company is a plus
Excellent command of both written and spoken English
Experience with managing large product portfolio complexity
The ability to work remotely with different people from different cultures and coordinate them for common goals
The ability to think outside the box and define solutions that work
An analytical and data-driven approach, and the ability to generate insights from this
The strengths to turn a strategic vision into tangible actions
Experience in managing both projects and innovation launches
Strong analytical, organizational and project management skills
ADDITIONAL QUALIFICATIONS:
Knowledge of marketing principles, local country marketplace, sales process, products & systems
Ability to influence and motivate others
Ability to deliver results through others
Effective verbal and written communication
Can do attitude, leads by example, uses and showcases best practice
Curiosity and an unstoppable need for learning
Excellent time management and priority setting ability
Skillful and accomplished with Microsoft office package
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