Job Description
Product
Analyze existing and potential markets requirements
Articulate plan for growth in existing market and acquiring new markets
Implement suitable product range for the group of countries
Define missing products / feedback to Regional Business Unit marketing
Coordinate central/local product promotions and ensure successful implementation
Support professional launch of new products
New products and promotional products planning
Price
Prepares price range comparison for the group of countries
Propose price positioning of Bosch in country AV to Dealer DPP
No decision power about ex works prices
Promotion
Create/coordinate central, regional and local promotions
Supports the development of the region’s brand visibility according to Bosch Corporate
Support creation/update/adaptation of regional/local communication material
Liaise with local advertising agency
User focused activities: Implement and coordinate key professional management, coordinate brand events and trainings
Place / Distribution
Coordinate sell out in available distribution channels
Support sales team in the management of regional/national key accounts: multiple and key professionals. Liaise between regional accounts and local sales teams. Coordinate Bosch policy towards these key accounts
Coordinate implementation of BSS concept – Bosch System Specialists’ outlets
People / Organization
Central role in the preparation and execution of the marketing plan (country business plan) with local sales organization. The responsibility includes defining sales and marketing activities in line with the regional sales and marketing strategy
Systematic Liaison between local sales organizations in the region for coordinated activities: new products introduction, sales promotions
Regional brand manager liaising between the assigned region and central RBU marketing departments
Qualifications
Education
Degree in Marketing or Business Administration with Marketing Major
Fluent in English, French, German is a plus
Experience
Minimum 5 years of business experience, (cross functional team experience and experience in channel management are a plus)
Skills
Excellent Negotiation Skill
Good Communication skills
Customer Centric
Strong product knowledge
Problem Solving Skills
Apply via :
jobs.smartrecruiters.com
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