Role Description
The Paid Search Specialist is a role primarily responsible for monitoring, managing, reporting, and supporting planning for paid search programs. This position should have an understanding of the program strategy and objectives to ensure a flawless execution and reporting approach that aligns with campaign goals and objectives. This position accurately executes programs while closely monitoring campaigns and delivering reporting that aligns with and accomplishes our client’s goals and objectives. Ad Operations is not a part of this role, and candidates with only AdOps experience (even if it included Search) do not meet our criteria.
Qualifications
Minimum 10 years of experience independently executing paid search programs through all stages
Experience in running campaigns for highly regulated industry
Strong understanding of Search Engine Marketing mechanisms and optimization techniques
Experience with the US market
Fluent English – written and oral
Understanding of metrics and analytical thinking
Strong attention to details
Working knowledge of Google Ads, Google Analytics, and Microsoft Office Excel
Working knowledge and experience using Tableau
Experience in leading a team
Experience in the pharmaceutical/healthcare category
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