Responsibilities
Own the e-marketing strategy, including translation of all brand plans & overall e-commerce strategy into excellent online animations and optimization of our digital shelf across all e-commerce partners in line with our brands’ equity.
Own and enhance online activations & user experience
Define online perfect store standards for each of our partners & implement the same.
Own media planning, campaign activation, as well as the relationship and direction of key external stakeholders (digital agency, creative agency, & e-commerce partners) to ensure excellence in execution.
Own the analysis and reporting of campaign results & KPIs, as a result of implementation of various visibility mechanics and overall campaign execution.
Generate and drive online shopper customer behaviour understanding to optimize purchase and product interaction paths.
Digital Shelf: develop excellent PDP content, SEO based product descriptions, SIS & landing pages updates in order to maximize product performance.
Achieve excellence through optimization and innovation
Create and maintain an online e-business plan: e-promotional calendar, product exclusivities, cross selling mechanisms, data ownership within partner platforms.
Create synergies between inside and outside partners for online campaigns & events.
Drive Growth, Develop and implement creative solutions to drive and convert more audiences.
Liaise with planning teams to ensure online assortment constantly available and identify any opportunities to play on exclusive assortments and offers based on statistical analysis, competitive landscape & shopper behaviour.
Manage Competitive, market and best practices intelligence
Analyze digital role in the consumer path to purchase & consumer online searches.
Stay up to date with market, consumers & competitors.
Collect and connect working knowledge with our partners.
Requirements
Bachelor’s degree in Business Administration, Finance, Marketing, Sales, or a relevant field.
Minimum 2 years’ experience in E-Commerce & Marketing.
Experience in the FMCG industry is an added advantage.
Strategic & entrepreneurial mindset.
Strong analytical skills, & tenacity to think creatively to drive results in a fast-paced environment.
Collaborative mindset & solution oriented.
Excellent presentation & communication skills.
High level of organization & attention to details.
High passion & enthusiasm for digital & consumer shifts and trends.
Apply via :
careers.loreal.com
