Job Summary:
The person will be responsible for continuously managing KESRA’s online presence through development and maintenance of the website through web content management.
Key Responsibilities:
Maintain the KESRA website to ensure the content is up to date while enhancing User Experience on regular basis.
Maintains site appearance by developing and enforcing content and display standards; editing submissions.
Monitor Web performance by collecting, analyzing, and summarizing data and trends to inform decision making by management
Conduct SEO Optimize on-site content for maximum visibility and ranking in the major search engines, including site structure, as well as page layout and navigation considerations
Constant communication with divisions the business to develop and deploy their content.
Develop and ensure web content is of a consistently high standard
Design and production of in-house marketing and promotional collateral in line with corporate branding guidelines.
Deliver brand collateral to user divisions within the agreed SLAs, requirements and quality
Design concepts across all digital assets, eg website, web applications, advertising, electronic newsletters, banners, social media and other digital media
Maintain repository of all developed artworks of published materials for ease of reference and retrieval;
Liaise with suppliers and printers to ensure artwork production are up to standard in line with brand guidelines.
Prepare monthly unit reports of key initiatives, activities, and industry trends to inform decision-making by management.
Academic and Professional Qualifications
Bachelor’s Degree in Social Sciences, Commerce, Business Administration, Journalism, Marketing or related field.
Chartered Institute of Marketing (CIM)
Public Relations Society of Kenya (PRSK)
Relevant Work Experience Required
Minimum Three (3) years relevant experience.
Skills required
Experience with Content Management Systems (CMS)
Experience with web design is an added advantage
Experience with HTML and CSS. PHP and SQL preferred (MySQL database)
Ability to provide Google Analytics reporting
Basic knowledge of Search Engine Optimisation
Written and verbal communication skills
Basic Computer literacy and skills
Excellent organizational skills, accuracy and attention to detail.
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