Main Duties & Responsibilities
Take responsibility for the business performance and delivery of set targets for insurance business in the region by providing effective leadership, motivation, marketing support and technical assistance.
Drive Bancassurance Retail Sales with the region.
Provide leadership, motivation and management of performance of the Bancassurance sales representatives.
Leverage key marketing initiatives being undertaken by the bank and the agency in the region while working closely with the branch management teams to spot opportunities for insurance business.
To ensure bringing about a planned and systematic growth in Bancassurance revenue generation through the Bancassurance sales, branch and direct sales channels in the bank.
To guide management towards ensuring maximum staff participation in the incentive plans and make/propose changes to sustain individual staff productivity and performance.
To liaise with department heads and sales representatives and work towards a planned and sustainable growth of Bancassurance business throughout the region
To guide the Bancassurance, sales, direct sales, and branch channel teams to capitalize on cross sell opportunities across departments and within the region.
To build an effective sales culture and a multi-product sales environment in the team through strong sales and relationship management principles and practices.
To formulate sales and marketing plans/strategies, monthly and annual sales and cost budgets, sales presentation, and approval papers for business related requirements in the designated sales region.
To formulate sales and marketing plans/strategies, monthly and annual sales and cost budgets, sales presentation, and approval papers for business related requirements in the designated sales region.
Ensure excellent Customer Service and Value Proposition
To ensure strict adherence to all sales and service activities as laid out in the operations manual, bank’s policies related to compliance and governance.
To conduct periodic sales reviews and take corrective steps to improve and boost Bancassurance business.
To review sales team related MIS at periodic intervals to monitor and manage the business along the planned lines.
To monitor monthly achievements against budgeted sales and revenue generation figures.
To work very closely with the Bancassurance Business Development Manager to ensure prompt and effective execution of tasks resulting in business growth assistance.
To manage and ensure business retention is within acceptable and set levels.
Academic & Professional Qualification
University Degree in Business related field.
Certificate in Insurance e.g. COP, ACII, IIK
Any other relevant insurance qualification and/or membership from Insurance Institute of Kenya (IIK) or associate Chartered Insurance Institute (ACII) will be an added advantage
Work Experience & Skills
3-4 years’ experience in the Financial/Banking/Business development field, three (2) of which should be in Insurance Marketing environment
Entrepreneurial and Commercial thinking
Excellent research, analytical, and problem-solving skills.
Integrity and courage to challenge actions within various business units and the status quo.
Strong persuasion, management and communication skills
Strong organizational skills
Excellent stakeholder management skills
Creative approach, with the ability to anticipate challenges and develop innovative solutions.
Very Good Knowledge of CBK prudential guidelines and reporting.
Knowledge of financial management.
Passionate Drive for results.
Service Excellence.
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