Job Description:
Reporting to: Business Head -Kenya
Client: MNC FMCG Company
ROLE SUMMARY:
This role would be the design and execution arm responsible for establishing best in class sales systems and processes, channel infrastructure, channel development programs and build the sales teams overall capability that will make sales teams one of the best in the country.
KEY RESPONSIBILITIES:
Formulating FMCG growth strategy for the business unit.
Responsible for establishment of both annual and monthly sales objectives in coordination with the Company’s business plan.
Provides Annual Sales Plan, monthly updates, revisions and modifications to the plan.
Achievement of top line, market share and bottom line targets for the company
Define and manage the monthly and annual sales objectives for all sales team.
Achieves target level of both existing and new business through effective management of a team of sales professionals, network distributors and prospects.
Institutionalizing best in class sales and marketing operations for the business
Brand Activation: Develop brand communication plan for the country
Liaise with trade teams to plan and roll-out consumer & trade marketing initiatives in the focus geographies including the ATL / BTL activities
Build distribution network in the country
Develop Market Intelligence
Study category / consumer trends to identify growth opportunities
Monitor and report competitive intelligence
Implementation of sales strategy for different regions.
Recruit, inspire, develop, manage and motivate a growing team of sales professionals and network distributors who will deliver high standard of sales across all identified markets.
Ensures quality control of all sales output pertaining to customer acquisition and service delivery.
Keep up to date with recent market and industry trends, competitors and leading customer strategies.
SKILLS REQUIRED
Candidate who have demonstrated minimum of 12 years working experience of sales in FMCG industry.
Should have hands-on management style and proven experience of managing and motivating a sales team.
Should have a successful track record of delivering sales in line with budgets within a Senior Sales role.
