The position
As a Multichannel Customer Engagement Manager, you will develop the MCE strategic plan for Middle Africa to deliver the right message, through the right channel, to the right customer, at the right time. You will plan and own campaigns/project development, execution and performance measurement and reporting to relevant stakeholders. You will create, update, and evolve MCE strategy, in alignment with Local, Regional and Global strategic imperatives. Lead and implement global digital projects.
Ensure timely delivery of projects/tasks within budget and at best possible quality. Act as the subject matter expert for roll out of MC Hub in Middle Africa.
Identify through data, areas to optimize customer engagement strategies such as customer centricity, content adjustments including translations, channel mix, and customer journey sequencing to improve customer engagement, customer experience or volume/ROI. Identify and drive new ways of working to create differentiated customer experiences.
Provide multi-channel/digital subject matter expertise in defining and driving the customer engagement strategy for a specified function (Medical, Marketing, Sales, Market Access) as part of IO Engage.
Support the execution of HCP and patient journey-based experiences across multiple channels. Support Medical, Marketing, Sales, Market Access Teams, as well as other functions in their multichannel projects. Build and maintain relations with global, IO, and regional functions necessary to support local MCE projects and activities.
Enable field readiness and drive initiatives to increase engagement and buy-in through implementing change management approaches.
Qualifications
To be successful in this role you need to have:
University degree in a marketing or life science.
3 – 5 years of experience in pharmaceutical marketing ideally within multinational pharma company. You are an experienced marketing professional and should have a working knowledge of the pharmaceutical industry and project management processes experience in pharmaceutical marketing.
The ability to work effectively in multiple cross-functional teams.
Excellent communication skills and command over both written and spoken English.
Innovative, Analytical, and strategic abilities and eager to learn.
Ability to manage multiple projects simultaneously and prioritize workload to meet business deadlines.
Ability to have a customer focus and orientation.
Excellent decision-making and creative problem-solving skills.
Apply via :
ordisk.com
