Job Description
Job Ref No. HR/024/18
Division: Retail Banking
Reporting to: Head, Alternate Channels & Cards
Position Scope:
The successful candidate will be responsible for exponential growth of numbers of Mobile and Wallet transactions in order to derive commensurate NFI, build customer engagement via self service and grow other bank products via cross selling and up selling.
Key Responsibilities:
Develop new Mobile functions and marketing plans in line with the Bank Mobile and Digital Banking strategy.
Develop and implement strategies for maximizing revenue generation through cross sell routes, customer / channel / process / partnership management.
Optimally drive growth of Mobile Banking transactions via Advertising, Customer education and promotional activities.
Define and plan Mobile and Digital Banking enhancements to promote usage.
Develop strategic alliances with tactical partners to drive usage.
Relationship management of institutions and third parties that can drive active usage of Mobile and Digital banking services.
Design and implement excellent customer service programs .e.g. Trainings, Customer support, Feedback Management, Attrition management etc.
Cross sell other bank products to the Digital and Mobile banking base.
Key Performance
Indicators Number of transactions per active customer.
Activating legacy dormant mobile and digital accounts Mobile and Digital Banking Profitability
Excellence in customer experience when utilising Mobile and Digital services
Activation and utilisation rates
Customer Retention versus attrition
Education, Skills & Experience:
An undergraduate degree in a business related field from a recognized
University. At least three (3) years experience in Banking
Exposure in Mobile and/or Digital Banking
Excellent communication skills Strong background in product development and roll out, partner relations and change management.
Excellent interpersonal and team management skills.
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