Responsibilities
Media Planning & implementation-develop media recommendations for various agency clients and implementing approved campaigns
Optimization-continuous monitoring of campaigns to ensure optimization and achievement of set KPIs
Financial controls and management-ensure proper cost management mechanisms for maximum efficiency of client budgets and agency profitability
Reporting to the client and internally to the Head of Agency
Administration-work with other media planners in administration of the office
Manage and influence the agency network (particularly senior-level) to ensure deliverables are completed based on key standards and in a timely manner
Advise on all aspects of the marketing mix and their deployment to achieve a Client’s business objectives
Requirements
Degree in Business/Communication/Marketing or related field
Diploma in Media planning/Advertising
Thoroughly understand the fundamentals of performance-based marketing
Have a profound knowledge of on and offline marketing and branding theories
